August 22, 2016 – Udemy Makes Another New Pricing Change!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy and their new pricing change 2.0! 

As a lot of you know about 5 months ago Udemy changes its pricing structure limiting instructor to $50 Maximum course prices and $20 minimum course prices! They are now going back to their old model with a few slight changes. Here is the article straight from their blog!

This is a huge change yet again and I am very excited to see how the market reacts to these new pricing changes! I have created my view own youtube video to help answer questions and how I will be pricing my courses with the new pricing update coming August 22!

Click here for the FREE Video and don’t forget to subscribe to our channel!

https://www.youtube.com/channel/UC8g_o_0wHJUsp67lJA69yhg

We now have over 20+ hours of free preview video content for all of my best selling online courses!

Resouce: Udemy Blog

https://teach.udemy.com/updates-pricing-and-promotions

In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

(In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

Case Study 4/11/2016 How To Get Your Course Approved On Udemy

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing:
How To Get Your Course Approved By The Udemy Review Team!
Recently I have been creating many new courses and had difficulty getting a course approved by the review team. In fact, it took the team more than 2 weeks for them to approve our course. Let me share with you my experience and how persistence can help you launch your very next online video course!
1) First, it is important to know that the Udemy review team does a very good job in screening our courses. However, they do sometimes get overloaded and need us as instructors to do our best to stay patient, but also persistent.
On average the review team takes about 2-3 business days to respond to your course once you submit it for review. In my last courses case, it took about 10+ business days. So, on day 5 I decided to send Udemy support and email. They got back to me saying they were looking into it. It was then another 3-4 business days where nothing happened and there was no response. So I decided to persistently send them another email. Again it took them a few days to respond, but once they did the course went live within a matter of hours!
Now, when working with the review team members and Udemy support it is important to be as helpful as possible when it comes to getting your course approved! Here is an example from my course!
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Since I was able to execute and be helpful the review team was able to put my course in the new and noteworthy section and the course is doing very well now because of it!
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This is the power of working with the review team and producing a high quality course! We hope to see your next course live on the Udemy marketplace in no time!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
Sincerely,
Joe Parys​

Case Study 4/4/2016 Green Screen Essentials!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing: How To Use A Green Screen To Create Amazing Videos!
Recently I have been learning how to create better videos for my online students. Using a green screen is an awesome tool and it can be very engaging! We will be discussing 3 specific tops in this post:
1)   How to buy a green screen and lighting kit
2)   Setting up your green screen and lighting equipment
3)   How to shoot and edit your green screen videos!
Let’s get started!
1)   How to buy a green screen and lighting kit
So where do I suggest you go to buy your green screen? The internet of course! In fact my green screen only cost me about $20.00 from Amazon (after shipping and handling!)
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Now, it is also very important that you are able to light your entire green screen! This way you do not get shadows or “spots” when you record your video. This is why I have purchased two “Cow-Boy Studio” lighting kits! For only $50.00 each, these were a great investment!
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2) Setting up your green screen and lighting equipment:
So when it all of your equipment arrives at your doorstep just go ahead and start unwrapping it!
**IMPORTANT**
Before you hang up or put your green screen against a wall, make sure you STEAM it and to get all of the creases out! You do not want your green screen to have any creases because it they will show up in your video and it will not look very professional!
Pro Tip: I actually went to my local dry cleaners and had them professional press my green screen. It looked amazing and only cost me $7.00!
Now, once you have everything out of the boxes and are ready to put things together, I wanted to make the suggestion you keep your lights “semi” close and also at all different angles shooting at the green screen. This will allow enough light to hit the green screen and also reduce shadows! I have lights on all sides, above me, and even a little behind me! However, you will have to see what works best for you! But just my suggestion J
4)   Once you have everything set up its now time to start filming your videos!
I personally use a Cannon HD camcorder because I think the quality looks better, but you can use a webcam or iMac camera. The results will differ depending on which camera you use. Now, once you film yourself against the green screen you will need to edit your videos!
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Using iMove/ Camtasia, After Effects, or Final Cut Pro will easily allow you to use the green screen effect you are looking for. All you have to do is overlay a your original green screen video with a background of your choice and poof! Your video will instantly be transformed!  See Below!
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I hope you were able to learn a lot about green screens today! It’s now time for your to go out there and start filming your new videos today!
There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
Sincerely,
Joe Parys​

Case Study 3/28/2016 Writing Your Course Summary!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Your Udemy Course Summary & Course Goals! 
In this weeks case study I am going to show you some of the best examples I have seen on Udemy and also why they are very effective! I am also going to show you my own course summaries and how you can model your course summary after mine!
Let’s get started!
Recently I was watching a youtube video by one of the top paid individual instructors here on Udemy, Alun Hill. In his video, Alun breaks down what has been working for his own course summaries on Udemy! Here is what Alun discusses:
#1) Udemy suggest that we have a minimum, yes minimum, of 300 words for our course summary. Now, I personally believe that sometimes “less is more” meaning is someone really going to read a 5,000 word course summary? Well, the answer is YES they actually probably are if they are really interested in enrolling in the course! This means it is critical to add in as much as we can to our course summary page (without overdoing it folks). Here is an example from my Bestselling Confidence and Self-Esteem Course! As you will notice I have added multiple positive reviews and have been very detailed about what my students are going to receive by enrolling in this course!
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#2) Don’t just write anything! Make it actionable
Now, it is important to drive home the point that you need to make your course summary very actionable and inspiring! Don’t just write things and mark things down to get your “word count” up. It’s important for your works to have meaning and to help your students make the decision to enroll in your fabulous course!
#3) Make sure to include Udemy’s 30 Day Money Back Guarantee in Your Course Summary!
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Udemy offers each one of its students a 30 day money back guarantee when they enroll in your courses. This is a major advantage that you should make your students very aware of! — “But Joe, if people know they can get their money back, wont this lead to more refunds?” The answer is “not really!” in fact, every month my refunds have been less than 3% of my total sales! However, knowing that students can get their money back, no questions asked, provides them a safety net and encourages them to take the risk and enroll in your course!
Here is the link to Udemy’s 30 day money back guarantee policy:
#4) Make sure to include your total student count and reviews!
This is a great social proof marketing tool and at the very top of each of my personal courses I include total students enrolling in my courses and how many positive reviews I have received! Here is an example of what this looks like in my course summary for my Android course which now has more than 18,000+ Students!
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I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/29/2016 How To Create High Quality Online Videos Using Affordable Software!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: How To Create The Highest Quality Videos Possible For Your Online Video Courses!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Video Editing Software You Should Look At Investing In To Create High Quality Videos
2) The Benefits and Differences Between Filming Indoors & Outdoors
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
Let’s get started!
We are first going to be discussing What Video Editing Software You Should Use and Invest In.
When I first started teaching online I used quicktime screen capture software (Mac computer, free software) and a Blue Snowball USB microphone.
I also used iMovie to edit the screen capture videos (free Mac Editing Software)

Needless to say these were the absolute bare essentials to creating an online video course. In the past year my video editing skills and video recording skills have evolved immensely!

I have invested in using a new video editing software called Final Cut Pro X! They have a 30 day free trial and then after that it costs $299.00 to buy the full version.

Without going into to much detail about the specifics of how Final cut Pro works, this new editing software has allowed me creating amazing looking videos shot form all around the world! Here are a few examples of Finished videos with Final Cut Pro X!
I highly recommend using Final Cut Pro X as a vital investment into creating professional looking videos for your online courses!
If you are a Windows user (or Mac User) another comparable software editing system is Camtasia Studio! I personally have not worked with this video editing software, but have heard very good things and have seen some excellent videos edited using this software.

Camtasia also has a free trial option and costs right around the same as Final Cut Pro X does for the full version ($299.00 for Camtasia 8)

2) The Benefits and Differences Between Filming Indoors & Outdoors

Now that we have an idea of what software editing program we need its time to go out and start shooting some videos! I have create a whole blog post on which Cameras I recommend, so we will skip that for now, but I wanted to share my experience filing indoors (with a green screen) vs. filming outdoors (in nature/public places)
Filming indoors:
The Pro’s
There are a lot of different reasons why filming indoors is a great way to create high quality videos. First, you really do not have to worry about any weather conditions, (unless your power get cut off) or microphone issues (as long as you are in a quite room without background noises). Second, filming indoors can be very comfortable as most people will be likely filming in their own homes or a professional studio. Third, setting up and recording should be easy once you have everything in line and set up! Here is an example of me using my green screen indoors! It was worth the effort to learn these skills!
The Con’s
Setting up and getting all of the lighting/equipment to work perfectly can be a pain in the neck. I remeber it taking me hours to finally have everything set up the way I liked it the first time I filmed indoors! Second, you are limited to what you can do indoors. It’s not like you can move around a lot on screen because you are in a fixed area. Third, you may only be able to film during certain times (maybe you live with a roommate/family/ect and you cannot film in a certain area at a certain time).
Filming Outdoors: 
The Pro’s
You can really engage and inspire your students by filming outdoors! Some of my bestselling courses have multiple lectures where I film outdoors! You also have a lot of flexibility when filming outdoors! You can move around more, get different angles, and shoot almost anywhere at anytime! Here is an awesome example of me filming outdoors!
The Con’s 
Weather can always be a big factor when trying to film outdoors. When its cloudy, windy, or even rainy/cold, mother nature can ruin your video before you even begin! Always be aware of the current weather before starting your video shoot!
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
A wonderful way to engage your students and enhance your videos is byAdding Text/Pictures/Overlay to your videos! Using your new software there may be multiple different ways to do this, however let me show you a few examples from my own videos!
Here you see I have added simple text “Special Bonus” to my video to have it look more professional!
In this picture I have a video inside of a vide using the picture in picture option!
These are just a few way you can make your videos more engaging, professional, and take them to the next level!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study: 2/1/2016 How To Increase Student Engagement In Your Online Courses: Part II!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing Part II as a follow up of last weeks student engagement and how it affects your online courses.
This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing two main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner!
2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
Lets Begin with Question #1
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner! 
As a teacher it is very important to listen to your students especially when they have questions. I know that when my students in the classroom raise their hands they are (for the most time) looking for a deeper understanding and wanting to know more about what I am teaching them. That is why it is very important to listen and try my best to answer the students question. And if I do not know the answer, I openly admit I do not know it, and then do my best to research the students question and answer it at a later time (never more than a day or two!)
The same can be applied online! Here are some examples of me answering all of the questions in my Current Udemy courses! As you can see I have replied to each and every student!
Here is my reply :)

It is also very important to respond as soon as you can, this way the student feel appreciated, that you are engaged, and that you are willing to help the student as well! Nothing engages a student more than showing them you are interested in them getting amazing results in their life! Try your best to answer each student question within a day or so. I answer most of my students questions within the same day or one day later! Choose a time you can commit to sit down and sincerely answer your students questions. It will go a long way!

Lets Now Transition into Question #2

2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
One of the best ways to engage your students and to have them help you engage even more students is to simply ask them for additional feedback and if they would be willing to provide you a testimonial or review of your teachings and the course.
By asking your student for feedback they are not only going to be helping you, but also participating more in your course. The student will have to invest not only a little more of their time, but their feelings as well. Some students may not be willing to help write you a review or testimonial, but this strategy of asking for help once I have show/given students help, has allowed me to receive over 1000+ reviews!

The reviews have also helped thousands of other students make decisions to enroll in my Udemy courses! Talk about creating a win win situation!

 

*Pro-Tip*
If you never ask, you will never receive. Wayne Gretzky once said “you miss 100% of the shots you never take” so don’t feel bad about asking your students to provide feedback. Remeber, its a win win situation.
I hope you have enjoyed this weeks case study! There are many more ways to engage your students, but this should give you some great ideas that have worked for myself and many other online instructors!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study: 1/25/2016 How To Increase Student Engagement In Your Online Courses!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing student engagement and how it affects your online courses. This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing three main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! 
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
There are many different ways to answer these questions above. However, I will for times sakes stick the ones that have produced the best results for myself and many other online instructors.
Let’s Go ahead and start with our first topic:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! ​
In my own personal experience teaching online one of the best ways to have your students post on your discussion board is to have them introduce themselves to their classmates and write a short message telling everyone about themselves! We all love talk about ourselves and share who we are don’t we? I know one of the main reasons I became a teacher is because I love sharing my life and personal experiences with others. I also really enjoy helping them get amazing results in their life! Teaching and sharing who we are with others is priceless! So I have implemented this strategy in many of my online courses and there have been many students who have participated!
Here is a excellent example from my Free Course on how to start building your confidence and self-esteem!
Below you will find pictures how I ask students to talk about themselves and introduce themselves to myself and their classmates! I Give (and talk) about who I am (showing an example) and then ask the students to do the same. Check out the screen shots below!
(Lecture #2 Titled: Please Introduce Yourself To Your Classmates and I!) 
Here is the text lecture for you to see exactly how I ask for students to participate!
So, what are the results? I have students almost everyday post on my course discussion board!
This screenshots (I cut out names and made the students anonymous for privacy reasons) will show you my student engagement! It is also very fun to see and hear from my students all across the world!
Now there are many more discussion posts just like this, but for times sakes and to make this reading friendly I have just added one screenshot! I encourage you to try something like this out in one of your online courses today!
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
Lets now discuss how we can engage our students and have them view and consume more content in our videos!
Video engagement (minutes watched ect.) is tracked online and can be found on Udemy and many other online platforms.
The key is to have above average minutes viewed in your online courses! Here is an example from my bestselling Evernote Course on Udemy
As you can see, I have above average ratings and above average minutes consumed per active student. These two things combined help lead to a top paid bestselling online video course!
Here is another example from my bestselling Transform Your Confidence and Self-Esteem course!

As you can see I have above average ratings and minutes watched in this top paid bestselling course as well!

 

So i’m sure you asking yourself “now Joe, how do we actually get our students to watch our courses and consume the minutes!”
Great question and here is the best answer I can provide for you based on my own experience:
Create A Really High Quality Course! 
​There are many different factors that go into this, but I will recommend using high end equipment to record your courses (you don’t have to break the bank either, I started with  $50.00 microphone and a slow Mac Mini Computer!) and also having great content in your course… AKA some really useful information! This will help engage your students and keep them watching your courses longer! The two courses (Evernote and Self-Esteem) are my highest quality courses and their engagement results mirror their quality!
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
What happens to your students once they finish your online course? Do they ever come back? How should we go about re-engaging those students? Great question. The single best way to re-engage the students who have finished your course is to add in FRESH NEW CONTENT to your course! You can do this by adding in additional videos/ esources/posts/articles/ ect. This is effective for a few reasons:
1) They get to learn more and have to come back to your course in order to do so. Students love learning more on a subject, especially when you keep things up to date!
2) They might want to / have to re-watch previous lectures to understand the new content which will re-engage them back in the course.
3) They will re-watch the course again as a refresher and re-engage themselves since they enjoyed the course the first time through!
A great way to let your students know about new content once you have uploaded it is to send out an educational announcement or email to your students!  Here is an example from my JavaScript Course! Many students were very thankful :)

I hope you have enjoyed this weeks case study! There are many more ways to engage your students and perhaps I will do a Part II next week with more examples, but this should give you some great ideas that have worked for myself and many other online instructors!

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/18/2016: How To Get Started Teaching Online & What To Teach For Your Next Course!

In this weeks case study I will be addressing How To Get Started Teaching Online Video Courses & What To Teach For Your Next Course! 
When I first began teaching online I had zero experience! In fact the only videos I ever “created” were with my sisters on vacation being goofballs and just have fun! I had never “taught” anything in-front of a camera, recorded my voice, or edited screen capture videos before.
Knowing how intimidating online teaching can be for new instructors, I wanted to give you three helpful tips in getting started teaching online today! These tips are also going to be very helpful for intermediate and advanced instructors as well!
#1: Use High Quality Microphones and Video Equipment for All of Your Online Courses!
The quality of your course is actually more important than the course material itself! Numerous online research has show that higher quality videos and audio are more engaging and produce longer video viewing times than those of lessor quality.
If a student cannot understand what you are saying because you have a low quality microphone, or they cannot see your videos clearly because you are using low-resolution cameras and slower computers, they will most likely have a “poor” experience in your course! So, how can we avoid giving our students a poor experience and provide them with an excellent experience? Simple. Use high quality equipment! Now, before you all go shopping online and spending hundreds if not thousands on high quality video and audio equipment, I wanted to share with you what I use and have been using for the past 8 months! All of this equipment cost me a combined total of less than $500! So if you are on a budget, great news! And if you have a little more than $500 to spend, then excellent! You will be able to get even better quality. Here are the three essentials I use for creating my online video courses!
Microphone: RodeSmart LAV!
Video Camera: Cannon VIXIA HR50 Full HD Camcorder
Tripod: SUNPAK 5858D Tripod

If you have any questions about where/how to acquire similar equipment please post a comment below!
#2: Start Teaching A Topic You Have Mastered:
When I first started teaching online I began teaching on a subject I had mastered and had a lot of “PROOF” with. Years ago I set a goal for myself to acquire a big screen TV and surround sound system. That goal became a reality and I began teaching about my success story to my students in the high school classroom!
I even had a student reach his goal of buying a $10,000 dream car of his! What an incredible story!
This led me to teaching on goal setting first here online! Fortunately for me the course was a “mini” success and I had thousands of students enroll in my course overnight!
I suggest you teach something you have master first because teaching online takes time to master! It took me months to understand the editing software, the correct lighting, video camera, audio, ect. If I was trying to teach a subject I didn’t know and was researching, it would have made the whole experience a lot more difficult and I most likely would have given up and quit! But since I was teaching a subject I was good at it made the first experience much less painful!
Recap: Teach Something You Are Really Good At and Have Mastered In Your Life!
#3: Choose a Subject Your Love!
I have a lot of students ask me about “what they should teach” or “will my course do well online” and to be 100% honest it is very difficult to say. There are just to many factors that go into creating amazing online video courses. However, if you teach something you really love, it wont feel like work, you will really enjoy the online teaching process, and your students will be able to feel the love and passion coming from your work! This love and passion will really help make the course the best it can be! Some of my bestselling courses are courses I truly loved to teach about! My Confidence and Self-Esteem courses are great examples!
So to conclude, start with high quality equipment, teach something you have experience with and have mastered first in your own life, and if you don’t have that experience, teach something you love!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,

 

Joe Parys

Case Study 1/11/2016 How To Promote Your Courses On Udemy and Earn Thousands!

In this weeks case study I am going to discuss how you can begin to earn more from each of your ​Udemy courses by promoting directly on Udemy! The inspiration for this weeks blog post has come from student feedback and other instructors asking me how I am able to earn thousands each and every month promoting my courses and re-marketing them! Here is last months revenues promoting directly on Udemy!
December 2015 Promotion Activity: 
So how was I able to drive in more than $3,000 in promotional sales last month? Let me give you 3 strategies that have worked very well for me and for many other instructors here on Udemy.
1) Picking A Price Point: How Much Should I Charge When Promoting My Courses On Udemy?  
​This question comes up all of the time in the Udemy studio and is often debated between many instructors. I would just like to say first that there is no “correct” or “one size fits all” answer to this question. However, through my own testing of many different price points ($9, $10, $12, $14, $15, $19, $29) I have discovered that $9.00 coupons seem to work the best when re-marketing and promoting to our existing students on Udemy. I believe this price point is currently working the best for the following reasons: 
  • ​A majority of students who have already bought one or more of your courses most likely did so at the discounted $10.00 price point. Some may have paid $15.00 or $19.00 but Udemy’s most popular price point has consistently been $10.00. Knowing this, it does not make much sense for a student who has enrolled for $10.00 to enroll in another one of your courses for $19.00 or $29.00 if they know and understand Udemy will eventually run another $10.00 flash sale promotion. Are there exceptions to this? Absolutely. This is just research based on my own personal experience.
  • $9.00 Coupons are a better deal! ​It’s human nature to want to find the best deal isn’t it? I know for me personally I am willing to spend the extra 5 minutes to save even a dollar or two if I can. Why? Because we all love getting a good deal! It’s an ego thing really, its not much about saving the $1-2 dollars (even though it does add up!) :) So by offering $9.00 coupons you are offing the best “deal in town” (slightly better than Udemy’s own $10.00 sales) which is more enticing and will most likely sell better.  
  • WARNING: DO NOT DROP BELOW $9.00 COUPONS! ​I have not mentioned any coupons below the $9.00 price point because I believe you will be losing not only money, but also credibility with your courses. If you want to “give your courses away” I.E. at a $3.00 coupon or $5.00 or even $7.00 coupon, why not just give them away for free? I have given away thousands of FREE coupons and still believe in this strategy, but when it comes to marketing and promoting I just think anything below $9.00 is a losing strategy because once you drop to a certain point students will anticipate that price point again and delay buying your courses! Again, Just my personal opinion :)
2) How To Build A 63,000+ Student Email List To Cross Promote and Market To! 
​When it comes to getting more promotional sales on Udemy it always helps to have a lot of students to re-target!
How do we effectively do this? I would encourage reads to go back and read my previous blog post because I discuss FREE coupons in more depth. However, the more “free students” you give coupons to, the more chances you have to sell them a new course! Also, if you have been very generous, many of these “free students” turn into paying students! A Win Win for everyone :)
Also, when you have more free students it build your credibility, you have a better chance of driving in more of your own sales, and then Udemy starts to promote and market your courses which drives in even more paid students to re-market to! This create a massive sales funnel and can really help you drive in more and more sales!
3) Understand and Learn Marketing Psychology! 
When marketing anything in life it is very important to understand who you are marketing to and to target your audience. I have a variety of different courses on subjects such as web development, music, google analytics, goal setting, and even Evernote! Ask yourself, would it make a lot of sense to try and sell my “how to build a website course” to my music students? Or my music course to my “how to build a website” students? Most likely not. Why? Because web development students are most likely not interested in learning about music. Some of them might be, but more of them would be willing to buy my next shorter niche web development course. Use this knowledge and strategy to your advantage and carefully re-target your courses!
Also, knowing and understanding marketing psychology is very important. I have a degree in psychology so I understand many of these principles, but I would highly recommend looking into marketing psychology strategies to boost your promotional sales here on Udemy!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,
Joe Parys

Case Study 1/7/2016 FREE Courses or Paid Courses? What Are The Benefits and Drawbacks

Case Study 1/7/2016 FREE Courses or Paid Courses? What Are The Benefits and Drawbacks
In this weeks case study I will be show you the results from my free course compared to my paid courses here on Udemy. Now, I must admit I only have 1 FREE course and this will be a smaller sample, however, I do think there is a lot of things we can learn and take away from this study.
  1. Why create a free course on Udemy? Is there any upside?
When it comes to creating a free course on Udemy I am going to discuss three key upsides and three key downsides. These upsides and downsides are based upon my own experience so please take them with a grain of salt.
Upsides:
  • Creating a free course allows students to sample your work firsthand and builds trust! This was a big eye opener for me when I first started online. I first gave my course on goal setting away for free to thousands of students! Fortunately many of those students really enjoyed the course and we willing then to pay a small premium to enroll in my next courses. This is the exact strategy I still use in my free course on confidence and self-esteem!
  • Creating a free course does not necessarily need to take a lot of time energy and effort. Free courses (at least a lot of them I have seen) tend to be sample courses to an even bigger (paid course). Keeping this in mind, my free course is only 10 total lectures and it only took me a day to create!
  • Free courses (when done correctly) build your credibility and boot your social proof! My free course is the #1 rated self-esteem course on Udemy and my larger paid course is a top paid course as well. This is because my engagement and completion of the course is very high! Many free students really enjoy participating in FREE courses! (this has just been my experience!)
Downsides:
  • You cannot earn “direct” income from a free course. However, you can put coupons to other courses at the very last lecture of your free course to encourage students to continue their learning with you! This is exactly what I have done and while the earning are minimal, I have student who enroll in my “FREE” course enroll in my “PAID” courses each and every month!
(almost $70.00 last month from my free course!)
  • You are not allowed to use promotional emails to FREE students in your FREE course. This is always a bit of a bummer, but I believe the main reason we are not allow to promote is to avoid spamming our free students.
  • Engagement and motivation can be tough with free students because we sometimes do not value things we don’t pay for! However, if you course is engaging and interactive, students who enroll for free can still be very engaging and wanting to learn!
So, should you create a free course? I say absolutely! The upsides in my opinion outweigh the downsides and you can truly create a win win situation.
Action step: Start brain storming how you can create a new free course today! And then put that energy into action! If you would like to see me create a free course on a specific subject, please post here in our discussion!
Sincerely,
Joe Parys

1/6/2015 Today I Have Been Featured As A Top Instructor For 2015 In Udemy’s Blog!

Today I have been featured in Udemy’s Top Instructor Blog Post For 2015! I am very thankful to be apart of an this amazing community and appreciate everyones support of our courses! 
Here is the full blog post link and my quote below! 
“I have learned that nothing beats hard work and a solid strategy. After working with and on Udemy from January 2015, I learned that I would have to be willing to put in the consistent effort needed in order to be successful! This could be said for anything in life. Udemy has encouraged me to reach out and become more open to new ideas. I am now serving over 50,000+ unique students in 30 courses!” –Joe Parys