August 22, 2016 – Udemy Makes Another New Pricing Change!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy and their new pricing change 2.0! 

As a lot of you know about 5 months ago Udemy changes its pricing structure limiting instructor to $50 Maximum course prices and $20 minimum course prices! They are now going back to their old model with a few slight changes. Here is the article straight from their blog!

This is a huge change yet again and I am very excited to see how the market reacts to these new pricing changes! I have created my view own youtube video to help answer questions and how I will be pricing my courses with the new pricing update coming August 22!

Click here for the FREE Video and don’t forget to subscribe to our channel!

https://www.youtube.com/channel/UC8g_o_0wHJUsp67lJA69yhg

We now have over 20+ hours of free preview video content for all of my best selling online courses!

Resouce: Udemy Blog

https://teach.udemy.com/updates-pricing-and-promotions

In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

(In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

Case Study 5/2/2016 APRIL SALES ON UDEMY

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing APRIL SALES and why Udemy has been slow. In this case study I will be discussing 3 main areas: Opportunity, Creating new courses, and where to start marketing!

 

 

Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months! Now, there are many factors that have gone into this slow month, but should this be a cause for concern? Well, it depends on how you look at it.

11) There is more opportunity now on Udemy to earn even MORE money if you have an extremely popular high end course! Why? Because the average for our courses will be reaching a higher price point. All of my courses (on average) sold well below $20.00. So now that my courses are at a higher pricepoint, this means that in time that will become the new baseline! It will take time for Udemy’s student base to adjust to this (as anything new takes time) however, in a month or two more in the future when they do adjust we will be reaping the benefits.

22) Creating new courses is the best thing you can do right now! The more courses you create today will only help you in your revenues and sales in the future! This is my main goal right now and I will continue to grow and create new courses!

33)  Marketing: Youtube Marketing is something I am going to be perusing heavily this month and next! Stay tuned for more updates and strategies in future case studies.

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

 

Joe Parys

Case Study 4/25/2016 Mastermind Group Recap!

Hello Everyone,
Welcome to another online teaching case study! Today I am writing this case study from more than 30,000 feet in the air! I have been very blessed to have been doing a lot of traveling and this past week I was in Tempe, Arizona and Las Vegas, Nevada!
Last week I know we discussed mastermind groups and how powerful they can be. This week I will discuss how my latest mastermind went! The group call was on google hangout which seems to be very easy for everyone to use. It is an excellent free tool and I would highly suggest using it for your next mastermind!
So what did we learn from our mastermind?
1) We learned that there are a lot of like-minded individuals who are looking to learn, improve, and grow their businesses. It is always awesome to meet new people with different perspectives and have different experiences.
2) I was able to learn more about google adwords and google analytics and how to track my sales as an online teacher. This is key to any business and very effective in the online world.
3) I was able to make new friends and collaborate with existing ones. This has opened my mind to new possibilities and I am very excited for the future!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below! Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
I look forward to serving your next week where I will discuss my sales from the first month of Udemy’s new pricing system!
Sincerely,
Joe Parys

Case Study 4/4/2016 Green Screen Essentials!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing: How To Use A Green Screen To Create Amazing Videos!
Recently I have been learning how to create better videos for my online students. Using a green screen is an awesome tool and it can be very engaging! We will be discussing 3 specific tops in this post:
1)   How to buy a green screen and lighting kit
2)   Setting up your green screen and lighting equipment
3)   How to shoot and edit your green screen videos!
Let’s get started!
1)   How to buy a green screen and lighting kit
So where do I suggest you go to buy your green screen? The internet of course! In fact my green screen only cost me about $20.00 from Amazon (after shipping and handling!)
​

 

Now, it is also very important that you are able to light your entire green screen! This way you do not get shadows or “spots” when you record your video. This is why I have purchased two “Cow-Boy Studio” lighting kits! For only $50.00 each, these were a great investment!
​
2) Setting up your green screen and lighting equipment:
So when it all of your equipment arrives at your doorstep just go ahead and start unwrapping it!
**IMPORTANT**
Before you hang up or put your green screen against a wall, make sure you STEAM it and to get all of the creases out! You do not want your green screen to have any creases because it they will show up in your video and it will not look very professional!
Pro Tip: I actually went to my local dry cleaners and had them professional press my green screen. It looked amazing and only cost me $7.00!
Now, once you have everything out of the boxes and are ready to put things together, I wanted to make the suggestion you keep your lights “semi” close and also at all different angles shooting at the green screen. This will allow enough light to hit the green screen and also reduce shadows! I have lights on all sides, above me, and even a little behind me! However, you will have to see what works best for you! But just my suggestion J
4)   Once you have everything set up its now time to start filming your videos!
I personally use a Cannon HD camcorder because I think the quality looks better, but you can use a webcam or iMac camera. The results will differ depending on which camera you use. Now, once you film yourself against the green screen you will need to edit your videos!
​

 

Using iMove/ Camtasia, After Effects, or Final Cut Pro will easily allow you to use the green screen effect you are looking for. All you have to do is overlay a your original green screen video with a background of your choice and poof! Your video will instantly be transformed!  See Below!
​

 

I hope you were able to learn a lot about green screens today! It’s now time for your to go out there and start filming your new videos today!
There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
Sincerely,
Joe Parys​

Case Study 3/14/2016 An Understanding of “Why” To Teach Online Today!

​Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing something a little different. We are going to be talking about “Why” To Teach Online. 
This post will be a little different than our last ones, but I think it is very important to discuss where education is headed and where it is now!
Let’s dive in! 
For the past 3 and a half years I have been teaching in the high school classroom. I have a licensed teaching degree in history and psychology from Coe College in Cedar Rapids, Iowa.
Technology has really taken over in the classroom and every student seems to have a smartphone, ipad, or something that connects to the internet.
In the past year our school (any many others) have invested in “Chromebooks” for each student to have available in every classroom. A Chromebook does not have a hard drive, but it allows our students to access google classroom and work on their homework/projects/daily assignments anytime, anywhere!
So why is this so important? I believe there is a massive shift in education happening right now, especially in the classroom! Students are learning and have access to more information than ever before. The simple go to class and listen to a lecture just isn’t cutting it and students are logging on and watching videos now more than every before!
This leads me to believe that if you are in the field of education (or you want to be) being able to have the skill of creating high quality videos is an extremely important skill to have!
I believe that online education is the future for our education and you will begin to see more and more “teaching online” from our formal universities and high schools.
So if you have not started teaching online yet there is no better time to do so! The best way to get started is to just begin taking action! One step at a time, day by day, and eventually you will have built something for the world to enjoy. I hope this post inspires you to create your first or next online video course and I look forward to writing more blog posts for you in the future!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/29/2016 How To Create High Quality Online Videos Using Affordable Software!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: How To Create The Highest Quality Videos Possible For Your Online Video Courses!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Video Editing Software You Should Look At Investing In To Create High Quality Videos
2) The Benefits and Differences Between Filming Indoors & Outdoors
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
Let’s get started!
We are first going to be discussing What Video Editing Software You Should Use and Invest In.
When I first started teaching online I used quicktime screen capture software (Mac computer, free software) and a Blue Snowball USB microphone.
I also used iMovie to edit the screen capture videos (free Mac Editing Software)

Needless to say these were the absolute bare essentials to creating an online video course. In the past year my video editing skills and video recording skills have evolved immensely!

I have invested in using a new video editing software called Final Cut Pro X! They have a 30 day free trial and then after that it costs $299.00 to buy the full version.

Without going into to much detail about the specifics of how Final cut Pro works, this new editing software has allowed me creating amazing looking videos shot form all around the world! Here are a few examples of Finished videos with Final Cut Pro X!
I highly recommend using Final Cut Pro X as a vital investment into creating professional looking videos for your online courses!
If you are a Windows user (or Mac User) another comparable software editing system is Camtasia Studio! I personally have not worked with this video editing software, but have heard very good things and have seen some excellent videos edited using this software.

Camtasia also has a free trial option and costs right around the same as Final Cut Pro X does for the full version ($299.00 for Camtasia 8)

2) The Benefits and Differences Between Filming Indoors & Outdoors

Now that we have an idea of what software editing program we need its time to go out and start shooting some videos! I have create a whole blog post on which Cameras I recommend, so we will skip that for now, but I wanted to share my experience filing indoors (with a green screen) vs. filming outdoors (in nature/public places)
Filming indoors:
The Pro’s
There are a lot of different reasons why filming indoors is a great way to create high quality videos. First, you really do not have to worry about any weather conditions, (unless your power get cut off) or microphone issues (as long as you are in a quite room without background noises). Second, filming indoors can be very comfortable as most people will be likely filming in their own homes or a professional studio. Third, setting up and recording should be easy once you have everything in line and set up! Here is an example of me using my green screen indoors! It was worth the effort to learn these skills!
The Con’s
Setting up and getting all of the lighting/equipment to work perfectly can be a pain in the neck. I remeber it taking me hours to finally have everything set up the way I liked it the first time I filmed indoors! Second, you are limited to what you can do indoors. It’s not like you can move around a lot on screen because you are in a fixed area. Third, you may only be able to film during certain times (maybe you live with a roommate/family/ect and you cannot film in a certain area at a certain time).
Filming Outdoors: 
The Pro’s
You can really engage and inspire your students by filming outdoors! Some of my bestselling courses have multiple lectures where I film outdoors! You also have a lot of flexibility when filming outdoors! You can move around more, get different angles, and shoot almost anywhere at anytime! Here is an awesome example of me filming outdoors!
The Con’s 
Weather can always be a big factor when trying to film outdoors. When its cloudy, windy, or even rainy/cold, mother nature can ruin your video before you even begin! Always be aware of the current weather before starting your video shoot!
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
A wonderful way to engage your students and enhance your videos is byAdding Text/Pictures/Overlay to your videos! Using your new software there may be multiple different ways to do this, however let me show you a few examples from my own videos!
Here you see I have added simple text “Special Bonus” to my video to have it look more professional!
In this picture I have a video inside of a vide using the picture in picture option!
These are just a few way you can make your videos more engaging, professional, and take them to the next level!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/22/2016 – The New Udemy Review System is Here!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing The New Udemy Review System!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Are The New Changes To The Review System
2) How Can We Work With The New Review System To Create A Win/Win Situation 
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
Let’s get started!
1) What Are The New Changes To The Review System
The first major change that both Jerry and I have noticed is that you can now reply DIRECTLY to someones review! This is a great new feature! In Jerrys last email he shows you exactly how to do this. Incase you missed it, here are the screenshots below!
How do you get to reviews? Go to instructor dashboard on the top bar next to my courses.
Next select the reviews tab
You can then filter based upon star levels
Every review has a “respond” button on it! This makes it very easy to respond directly to that persons review! 
Here is an example of a review that I have responded to in my newest android course!
The second thing that I noticed is that students can now rate courses with .5 or half star ratings! I got one of my first half star ratings just a few hours ago!
4.5 Stars!

The third major change to the review system is that Udemy now has 3 different checkpoints in which it will specifically be asking your for a review! (a beginning, middle, and ending checkpoint).

Here is what that looks like at the very first checkpoint which takes place very early on in the course!

These changes have instantly boosted and created more reviews almost overnight! This is a very exciting time to see how this new review system will work in the future months to come!

2) How Can We Work With The New Review System To Create A Win/Win Situation 
The best way to maximize your experience as a Udemy instructor is to work WITH the new review system, instead of resisting AGAINST it. This creates a WIN/WIN situation for Udemy and yourself as the instructor!
Here are a few tips:
1) Be adaptable and willing to work with the new system. Don’t fight against it!
2) Use the new review system to your advantage! Spend the time getting to know/learn the new system
3) Focus on the areas you like about the new system, instead of the areas that bother you!
Here are some additional suggestions from Jerry Banfield on how to respond to reviews to create better situations for everyone!
“Here are a few tips for responding to reviews generally based on what I am doing today.
  • Responding to the top negative review on each course is my first priority. With 47 courses and 132 one and two star reviews, not all reviews are created equal. The reviews buyers are most likely to see are the most important for me to respond to because that is where I can hope to most effectively reach a potential student. This means now I will try to respond to every new one and two star review as soon as I see it.
  • Responding to older reviews that are not on the first page of reviews can be done steadily over time until every one of them has a response. Some buyers will read as many reviews as possible and the older reviews often provide a great chance to convert especially when the response is newer.
  • Responding to a review shows students you are actively watching the course and keeping it updated. This as a buyer is very important for me to see the instructor is participating in the course because I want to know I can get answers to my questions in the course.” -Jerry Banfield
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
The key (especially now with this new review system) to getting higher reviews and ratings is to actually go back to the fundamentals and create high quality online videos courses! Also, allowing an abundance of new students to try your course is a great way to boost your reviews! Here are a few tips I will be trying with the new system in place:
1) Allowing lots of free students into my course to drive additional reviews
2) Having my first lectures be of the highest quality to set the tone in the course and give students as great reason to provide 5 star reviews
3) Responding to as many negative reviews as possible and trying to resolve the issues by making my courses better, not by trying to change the reviews opinion! Nothing beats an awesome course :)
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 2/16/2016 Intermediate Teaching Online Techniques!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing Intermediate Teaching Online Techniques!
This case study was inspired by student feedback for students just getting started teaching online on Udemy!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) Building Student – Instructor Relationships
2) Promotional Video Strategies
3) Simple Ways To Market Outside of Udemy
Let’s Get Started!
1) Building Student – Instructor Relationships
It is absolutely essential to your online teaching success that you are able to build a healthy foundation with your students! TRUST is the key to any relationship, and your students need to be able to trust you. Here are a few strategies I use when building relationships with my students:
a) Be available and open to communicating regularly with your students
I have had multiple students have exceptional experiences in my online courses because I make the effort to answer their questions and messages in a very timely manner! In fact, I even had one student message me first because the online support was taking days to get back to him! I was able to message him the answer to his question within one hour! Being available really helps build trust with your students!
b) Do your absolute best to answer each question honestly and sincerely
When building trust with your students they can tell when you are not being authentic and genuine. This is important because when you go to answer your students questions you do not want to come off sounding fake or phony. That is what I do my best to answer each question honestly and sincerely, even if I do not know the exact answer! Admitting we do not know everything also builds trust!
c) Enjoy the interactions!
I know some instructors hate answering question and if you serve a lot of students it can become a “burden” if you let it. However, I actually enjoy taking the time to get to know my students! This also allows me to better serve them and create better content in the future :)
2) Promotional Video Strategies
After creating more than 30+ Udemy courses I have begun to see how important your promotional video is! Did you know students are 5X more likely to enroll in your course if you have a good promo video!
Here are the statistics from Udemy:
So if the promotional video is so important, how do we make a really great one? Well, Udemy has a great guide to help us with this! All you have to do is click on the “promo video guide” after clicking on the “promo video” tab!
Here are a few of their recommendations:
“1) Welcome & Instructor Intro
Give a 1-sentence intro to the course then tell the student why you’re a credible instructor.
2) Benefits
Describe the benefits of the course and what students will be able to do after completing it.
3) Ideal Student Description
Describe your target student.
4) Thank You & Call to Action
Call the student to enroll in the course or try the free preview if they want to explore further.”
3) Simple Ways To Market Outside of Udemy
Student Question:
“Joe,
I just launched my second class on udemy and am looking to drive some traffic to it. My first class is a free class and I have about 2800 students with good reviews. Since my first class was free I can’t do a promotional message to get the word out. What are some good ideas to drive people to my new class?”
_______________
This is an excellent question! Here are few suggestions that have helped me in driving in more traffic to my Udemy course! I now have 35 of them and am serving more than 80,000+ students!
1) Try uploading your videos to YOUTUBE for coupon links back to your Udemy courses!
Youtube is currently the #3 website in the world and has millions of users watching videos everyday! This is a great place to begin attracting students into your online course!
2) Try the Udemy studio!
The Udemy Studio Facebook group has more than 36,000+ members currently and they allow you to put free coupons of your course in the studio note section! This allows many students to try your course for free, share it with friends, and get thousands of students enrolled in your course! Just type in “Udemy Studio” into the search option on Facebook, click “join group” and wait for Udemy to add you :)
3) Free Facebook Udemy groups!
There are many free coupon and discount coupon facebook groups that allow you to post your Udemy free coupons (to your piad courses) on their pages! All you have to do is obey the rules, participate, be friendly, and post your coupons once your course is created! I would try the following groups!
Udemy coupon guru
Udemy 80% or less coupons
Udemy Free Coupons, Promotions, Page
Udemy $1-$9 Coupons
Udemy $20 and Under Coupons
And there are many more!
4) You can also try other coupon websites!
www.retailmenot.com has an awesome Udemy coupon section! Just type in “Udemy” to the retail me not search option and add in your coupons. There are also sites like www.coupontrump.com, www.onlinecoursecoupons.com and many more to help you get started!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 2/8/2015 A Beginners Guide To Teaching Online – What I Wish I Knew When I First Started Teaching Online!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing A Beginners Guide To Teaching Online – What I Wish I Knew When I First Started Teaching Online!
This case study was actually inspired by student feedback for students just getting started teaching online on Udemy!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) How To Set Up My Udemy Instructor Account Quickly and Easily
2) How To Choosing A Topic To Teach Online and When To Launch Your First Course!
3) What Sells Best On Udemy and Other Online Websites!
Lets Begin With Question 1)
1) How To Set Up My Udemy Instructor Account Quickly and Easily 
The easiest way to being setting up your Udemy account for getting paid students is to go to:
Here they will show you step by step how to update your instructor page and add in your Paypal account!
They also show you step by step how to edit your profile and how to change the price of your Udemy courses! This is an excellent tool and will help you easily get started teaching online!
I remeber it taking me more than 1 week to get my profile figured out and I just wanted to hopefully make this
process easier for all new instructors!
2) How To Choosing A Topic To Teach Online and When To Launch Your First Course!
When I first began teaching online I chose a topic I knew a lot about and had the proof to show for it! This really helped me in creating my first course because it made the whole teaching part easy! I would suggest if you are new to teaching online to start with teaching a subject you know and are passionate about! This will give you momentum to learn, create momentum for your next course, and continue to become a better online instructor. Here is a phrase that I wish I heard early on as an instructor:
“If you are not embarrassed by your first course, you did not start soon enough!”
Here is my first goal setting course:
Now in 2016 I am a little embarrassed by! Why? Because the quality of the videos is lower because my awareness of how to create the videos was low!

Here is an example of my first course lecture! A powerpoint example!

 

Now, after creating this course I ended up creating a whole new course on goal setting because I became more aware of how to create higher quality videos!

 

This course has received higher more 5 star reviews and look at the difference in engagement in the video lecture! It is a night and day difference :)

 

So what is the message? Try your best to learn as much as you can about how to create amazing videos first and then start creating your online courses! It will save you lots of time and the students will enjoy your courses more!

 

3) What Sells Best On Udemy and Other Online Websites! 
After creating more than 30+ courses here on Udemy what I have found to sell the best is highly technical courses! This is why I have hired and am working with professionals who know how to create and teach these subjects! Here is an example of my newest course on Android Development! It has enrolled over 8,000+ Students in its first week!
It has also received some very nice reviews because we have condensed the amount of information in the course! The saying “less is more” can definitely apply to online teaching! It’s important to get to the point and not waste your students time :)
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more intermediate teaching strategies and how to begin making your first online sales!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study: 2/1/2016 How To Increase Student Engagement In Your Online Courses: Part II!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing Part II as a follow up of last weeks student engagement and how it affects your online courses.
This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing two main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner!
2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
Lets Begin with Question #1
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner! 
As a teacher it is very important to listen to your students especially when they have questions. I know that when my students in the classroom raise their hands they are (for the most time) looking for a deeper understanding and wanting to know more about what I am teaching them. That is why it is very important to listen and try my best to answer the students question. And if I do not know the answer, I openly admit I do not know it, and then do my best to research the students question and answer it at a later time (never more than a day or two!)
The same can be applied online! Here are some examples of me answering all of the questions in my Current Udemy courses! As you can see I have replied to each and every student!
Here is my reply :)

It is also very important to respond as soon as you can, this way the student feel appreciated, that you are engaged, and that you are willing to help the student as well! Nothing engages a student more than showing them you are interested in them getting amazing results in their life! Try your best to answer each student question within a day or so. I answer most of my students questions within the same day or one day later! Choose a time you can commit to sit down and sincerely answer your students questions. It will go a long way!

Lets Now Transition into Question #2

2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
One of the best ways to engage your students and to have them help you engage even more students is to simply ask them for additional feedback and if they would be willing to provide you a testimonial or review of your teachings and the course.
By asking your student for feedback they are not only going to be helping you, but also participating more in your course. The student will have to invest not only a little more of their time, but their feelings as well. Some students may not be willing to help write you a review or testimonial, but this strategy of asking for help once I have show/given students help, has allowed me to receive over 1000+ reviews!

The reviews have also helped thousands of other students make decisions to enroll in my Udemy courses! Talk about creating a win win situation!

 

*Pro-Tip*
If you never ask, you will never receive. Wayne Gretzky once said “you miss 100% of the shots you never take” so don’t feel bad about asking your students to provide feedback. Remeber, its a win win situation.
I hope you have enjoyed this weeks case study! There are many more ways to engage your students, but this should give you some great ideas that have worked for myself and many other online instructors!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study: 1/25/2016 How To Increase Student Engagement In Your Online Courses!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing student engagement and how it affects your online courses. This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing three main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! 
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
There are many different ways to answer these questions above. However, I will for times sakes stick the ones that have produced the best results for myself and many other online instructors.
Let’s Go ahead and start with our first topic:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! ​
In my own personal experience teaching online one of the best ways to have your students post on your discussion board is to have them introduce themselves to their classmates and write a short message telling everyone about themselves! We all love talk about ourselves and share who we are don’t we? I know one of the main reasons I became a teacher is because I love sharing my life and personal experiences with others. I also really enjoy helping them get amazing results in their life! Teaching and sharing who we are with others is priceless! So I have implemented this strategy in many of my online courses and there have been many students who have participated!
Here is a excellent example from my Free Course on how to start building your confidence and self-esteem!
Below you will find pictures how I ask students to talk about themselves and introduce themselves to myself and their classmates! I Give (and talk) about who I am (showing an example) and then ask the students to do the same. Check out the screen shots below!
(Lecture #2 Titled: Please Introduce Yourself To Your Classmates and I!) 
Here is the text lecture for you to see exactly how I ask for students to participate!
So, what are the results? I have students almost everyday post on my course discussion board!
This screenshots (I cut out names and made the students anonymous for privacy reasons) will show you my student engagement! It is also very fun to see and hear from my students all across the world!
Now there are many more discussion posts just like this, but for times sakes and to make this reading friendly I have just added one screenshot! I encourage you to try something like this out in one of your online courses today!
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
Lets now discuss how we can engage our students and have them view and consume more content in our videos!
Video engagement (minutes watched ect.) is tracked online and can be found on Udemy and many other online platforms.
The key is to have above average minutes viewed in your online courses! Here is an example from my bestselling Evernote Course on Udemy
As you can see, I have above average ratings and above average minutes consumed per active student. These two things combined help lead to a top paid bestselling online video course!
Here is another example from my bestselling Transform Your Confidence and Self-Esteem course!

As you can see I have above average ratings and minutes watched in this top paid bestselling course as well!

 

So i’m sure you asking yourself “now Joe, how do we actually get our students to watch our courses and consume the minutes!”
Great question and here is the best answer I can provide for you based on my own experience:
Create A Really High Quality Course! 
​There are many different factors that go into this, but I will recommend using high end equipment to record your courses (you don’t have to break the bank either, I started with  $50.00 microphone and a slow Mac Mini Computer!) and also having great content in your course… AKA some really useful information! This will help engage your students and keep them watching your courses longer! The two courses (Evernote and Self-Esteem) are my highest quality courses and their engagement results mirror their quality!
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
What happens to your students once they finish your online course? Do they ever come back? How should we go about re-engaging those students? Great question. The single best way to re-engage the students who have finished your course is to add in FRESH NEW CONTENT to your course! You can do this by adding in additional videos/ esources/posts/articles/ ect. This is effective for a few reasons:
1) They get to learn more and have to come back to your course in order to do so. Students love learning more on a subject, especially when you keep things up to date!
2) They might want to / have to re-watch previous lectures to understand the new content which will re-engage them back in the course.
3) They will re-watch the course again as a refresher and re-engage themselves since they enjoyed the course the first time through!
A great way to let your students know about new content once you have uploaded it is to send out an educational announcement or email to your students!  Here is an example from my JavaScript Course! Many students were very thankful :)

I hope you have enjoyed this weeks case study! There are many more ways to engage your students and perhaps I will do a Part II next week with more examples, but this should give you some great ideas that have worked for myself and many other online instructors!

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/18/2016: How To Get Started Teaching Online & What To Teach For Your Next Course!

In this weeks case study I will be addressing How To Get Started Teaching Online Video Courses & What To Teach For Your Next Course! 
When I first began teaching online I had zero experience! In fact the only videos I ever “created” were with my sisters on vacation being goofballs and just have fun! I had never “taught” anything in-front of a camera, recorded my voice, or edited screen capture videos before.
Knowing how intimidating online teaching can be for new instructors, I wanted to give you three helpful tips in getting started teaching online today! These tips are also going to be very helpful for intermediate and advanced instructors as well!
#1: Use High Quality Microphones and Video Equipment for All of Your Online Courses!
The quality of your course is actually more important than the course material itself! Numerous online research has show that higher quality videos and audio are more engaging and produce longer video viewing times than those of lessor quality.
If a student cannot understand what you are saying because you have a low quality microphone, or they cannot see your videos clearly because you are using low-resolution cameras and slower computers, they will most likely have a “poor” experience in your course! So, how can we avoid giving our students a poor experience and provide them with an excellent experience? Simple. Use high quality equipment! Now, before you all go shopping online and spending hundreds if not thousands on high quality video and audio equipment, I wanted to share with you what I use and have been using for the past 8 months! All of this equipment cost me a combined total of less than $500! So if you are on a budget, great news! And if you have a little more than $500 to spend, then excellent! You will be able to get even better quality. Here are the three essentials I use for creating my online video courses!
Microphone: RodeSmart LAV!
Video Camera: Cannon VIXIA HR50 Full HD Camcorder
Tripod: SUNPAK 5858D Tripod

If you have any questions about where/how to acquire similar equipment please post a comment below!
#2: Start Teaching A Topic You Have Mastered:
When I first started teaching online I began teaching on a subject I had mastered and had a lot of “PROOF” with. Years ago I set a goal for myself to acquire a big screen TV and surround sound system. That goal became a reality and I began teaching about my success story to my students in the high school classroom!
I even had a student reach his goal of buying a $10,000 dream car of his! What an incredible story!
This led me to teaching on goal setting first here online! Fortunately for me the course was a “mini” success and I had thousands of students enroll in my course overnight!
I suggest you teach something you have master first because teaching online takes time to master! It took me months to understand the editing software, the correct lighting, video camera, audio, ect. If I was trying to teach a subject I didn’t know and was researching, it would have made the whole experience a lot more difficult and I most likely would have given up and quit! But since I was teaching a subject I was good at it made the first experience much less painful!
Recap: Teach Something You Are Really Good At and Have Mastered In Your Life!
#3: Choose a Subject Your Love!
I have a lot of students ask me about “what they should teach” or “will my course do well online” and to be 100% honest it is very difficult to say. There are just to many factors that go into creating amazing online video courses. However, if you teach something you really love, it wont feel like work, you will really enjoy the online teaching process, and your students will be able to feel the love and passion coming from your work! This love and passion will really help make the course the best it can be! Some of my bestselling courses are courses I truly loved to teach about! My Confidence and Self-Esteem courses are great examples!
So to conclude, start with high quality equipment, teach something you have experience with and have mastered first in your own life, and if you don’t have that experience, teach something you love!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,

 

Joe Parys