Case Study 6/8/2016 Working On Other Online Teaching Platforms Part 1

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Skillshare and creating courses other than Udemy!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. Skillshare is a subscription based online learning platform that allows premium users to access our courses. You can also create “free courses” that allow students to enroll anyone to enroll in your course for free!  Here is what my profile looks like after 3 days of starting on Skillshare!

So what are the advantages of working with Skillshare? Once you course has been approved it seems to be completely 100% passive income. There is not a whole lot of “student interaction” or “sending emails/answering questions”. However, Skillshare does have a “project” requirement for every course. Here is what that looks like!

Skillshare also pays its instructors with paypal and with a 50% 50% revenue share split. Its different because it’s a subscription based company, so here is some of the details below!

Overall I think trying and seeing how Skillshare works for you is a great opportunity to grow your online teaching business and earn some passive income as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my online courses by going to: www.joeparys.com 

Sincerely,
Joe Parys

Case Study 5/18/2016 Keywords and Search Terms For Online Instructors!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Keywords and Search Terms For Online Instructors!

Last night I just received an email from a student who visited my website. He said that it was a little difficult navigating around my course and he needed a “search” bar to find the courses he was looking for. This made me think of an excellent topic to discuss in this weeks case study!

How many sales are you losing out on because your course is not being found by the right students?! This is why keywords and search terms are very important to your online teaching success. So what are some great keywords and search terms to use when thinking about your title and subtitles in your next courses?

Here is a list of some of th most searched for terms on Google:

Weather, Translate, Maps, Calculator, News, Youtube, Restaurants, Movies, Calendar, Speed Test

Now, these are pretty random and may not be applicable to our online courses, but lets look a level deeper and explore why these terms are being searched.

Most people are looking for instant results and answers. This is why people will search for weather on their computers. Also, weather is something that is important to a lot of people! So when it comes to creating headlines, titles, and descriptions for your online courses, think about what your student is going to NEED and also is IMPORTANT to them!

Here are some examples from my best selling courses:

The Complete PHP Course With Bootstrap3 CMS System & Admin Panel

The Complete Online Teaching Masterclass: Teach Online Today!

The Complete Android Developer Course: Beginner To Advanced!

Using these three examples I have the keywords “The Complete” in every example. Why? This tells students that the course is very comprehensive! When students search for courses they want something complete and comprehensive. Also, I use words like Android, Teach, Masterclass PHP Course, Ect. So that students who use these keywords will be more likely to find my courses as well.

It is important to understand and using as many “keywords” that people are commonly searching for in order to get the best results possible! I suggest using google trends to help you with the most common keywords and think hard about which keywords your courses will use to stand out from!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

 

Joe Parys

Case Study 4/25/2016 Mastermind Group Recap!

Hello Everyone,
Welcome to another online teaching case study! Today I am writing this case study from more than 30,000 feet in the air! I have been very blessed to have been doing a lot of traveling and this past week I was in Tempe, Arizona and Las Vegas, Nevada!
Last week I know we discussed mastermind groups and how powerful they can be. This week I will discuss how my latest mastermind went! The group call was on google hangout which seems to be very easy for everyone to use. It is an excellent free tool and I would highly suggest using it for your next mastermind!
So what did we learn from our mastermind?
1) We learned that there are a lot of like-minded individuals who are looking to learn, improve, and grow their businesses. It is always awesome to meet new people with different perspectives and have different experiences.
2) I was able to learn more about google adwords and google analytics and how to track my sales as an online teacher. This is key to any business and very effective in the online world.
3) I was able to make new friends and collaborate with existing ones. This has opened my mind to new possibilities and I am very excited for the future!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below! Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
I look forward to serving your next week where I will discuss my sales from the first month of Udemy’s new pricing system!
Sincerely,
Joe Parys

Case Study 3/28/2016 Writing Your Course Summary!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Your Udemy Course Summary & Course Goals! 
In this weeks case study I am going to show you some of the best examples I have seen on Udemy and also why they are very effective! I am also going to show you my own course summaries and how you can model your course summary after mine!
Let’s get started!
Recently I was watching a youtube video by one of the top paid individual instructors here on Udemy, Alun Hill. In his video, Alun breaks down what has been working for his own course summaries on Udemy! Here is what Alun discusses:
#1) Udemy suggest that we have a minimum, yes minimum, of 300 words for our course summary. Now, I personally believe that sometimes “less is more” meaning is someone really going to read a 5,000 word course summary? Well, the answer is YES they actually probably are if they are really interested in enrolling in the course! This means it is critical to add in as much as we can to our course summary page (without overdoing it folks). Here is an example from my Bestselling Confidence and Self-Esteem Course! As you will notice I have added multiple positive reviews and have been very detailed about what my students are going to receive by enrolling in this course!
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#2) Don’t just write anything! Make it actionable
Now, it is important to drive home the point that you need to make your course summary very actionable and inspiring! Don’t just write things and mark things down to get your “word count” up. It’s important for your works to have meaning and to help your students make the decision to enroll in your fabulous course!
#3) Make sure to include Udemy’s 30 Day Money Back Guarantee in Your Course Summary!
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Udemy offers each one of its students a 30 day money back guarantee when they enroll in your courses. This is a major advantage that you should make your students very aware of! — “But Joe, if people know they can get their money back, wont this lead to more refunds?” The answer is “not really!” in fact, every month my refunds have been less than 3% of my total sales! However, knowing that students can get their money back, no questions asked, provides them a safety net and encourages them to take the risk and enroll in your course!
Here is the link to Udemy’s 30 day money back guarantee policy:
#4) Make sure to include your total student count and reviews!
This is a great social proof marketing tool and at the very top of each of my personal courses I include total students enrolling in my courses and how many positive reviews I have received! Here is an example of what this looks like in my course summary for my Android course which now has more than 18,000+ Students!
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I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/7/2016 Udemy’s New Pricing System!

I will be discussing three major topics in this blog post. The three main areas we will be discussing in this post are:
1) My reaction to the new pricing system and how it will affect my own courses moving forward
2) March 2016 Promotion Strategies and when to change the prices of your Udemy courses
3) Pricing strategies for the future and beyond here on Udemy!
Let’s Get Started!
1) My reaction to the new Udemy Pricing System
My first reaction to the new pricing system was complete “shock and disbelief”. “Only $50 as a maximum? $20 minimum? Seems like such a small range and wont everyone choose the same prices now?”
But once I did my research and read more as to “why” Udemy was doing this, I began to understand and think that it will benefit everyone moving forward! Incase you have not heard about the new pricing system, here is the email sent out by CEO Dennis Yang March 2nd, 2016:
“Hello Instructors,
Over the past few months, we have spoken with many of you on the phone and in person. Thank you for sharing with us. One topic has come up again and again throughout these conversations: our pricing. In this email I’ll share with you an update to pricing and promotions on Udemy as well as next steps for you.Current
Pricing
Students are Confused by Inconsistent Pricing
Today, prices are inconsistent and complicated for students. List prices range from $9 to $300, but the reality is that 90% of sales occur with a coupon code, and at a price less than $50. Students have been telling us how much they’re willing to spend for an online course, but we haven’t been listening as well as we should. We want pricing to be accessible and intuitive for students – to serve as an easy entry into learning, not a barrier.
Instructors are Frustrated by Constant Discounts
I’ve heard directly from you, our instructor community, that our promotions train students to wait for the lowest price and lead to an erosion of your average selling price. This has also encouraged inflated list prices, which makes it difficult for you to generate organic sales, and we’ve heard from many of you that deep discounts hurt your brands.
New Pricing
Reducing Discounts and Increasing Trust: Updating our Pricing
To address student and instructor concerns, today we’re announcing changes to pricing and promotions on Udemy. First, discounts, for both Udemy and instructor coupons, will be capped at 50% off.
Additionally, we’re announcing a change to list prices on Udemy: list prices will be capped at $50. This, combined with the reduction in discounts, will help keep courses accessible for students going forward. Effective April 4, 2016:
  • Courses on Udemy will be priced between $20 and $50; we will also continue to support free courses. Please see our Global Price Matrix for localized ranges.
  • Each course price will be individually set by the instructor between $20-$50, within $5 increments.
  • Course discounts, for both Udemy coupons and instructor coupons, will be capped at 50% off; we will also continue to support free coupons.
Learn More
We need a pricing model that combines both instructors’ desire to minimize discounts with students’ desire for fair and consistent pricing. We believe that combining lower list prices with smaller discounts will help ensure that Udemy remains a sustainable and accessible marketplace for both instructors and students for years to come.
We all believe that people everywhere should have access to the skills and courses necessary to build the lives they imagine for themselves. This belief is why I joined Udemy, and why so many of you teach. I’m honored to work alongside you, and our entire team is standing by to answer any questions you might have. If you’d like to set up some time to speak, please fill out this form.
At this time we ask that you view this post for the next steps you need to take, as well as a more detailed explanation of this change.We’re thrilled to partner with all of you on this journey, and we couldn’t be more optimistic about our future together.
Dennis Yang
CEO, Udemy”
What does this mean for all of us online instructors? It means we need to work with this new system, instead of against it. I will prove my own personal strategies in step 3 of this blog post!
After looking at my own sales data a majority of people were willing to buy my online courses at $10 to $25 dollars. I think this is why Udemy is going to this new pricing strategy and I believe it will work moving forward!
2) March 2016 Promotion Strategies and when to change the prices of your Udemy courses
Since today is March 7th and the new pricing system will not be in place until April 4th, this offers us instructors a unique opportunity to promote our courses. Why? Because $1 to $9 coupons and coupons with massive discounts (Anything beyond 50%) will cease to exist past April 4th.
My suggestion is to leave your courses the same price as they are today and not adapt the new system until April 4th. Why?
a) Udemy is still running its discount promotions in the month of March (I have received a ton of March affiliate sales so far!)
b) This will be the last chance (possible ever) to receive full price purchases of your Udemy courses! I received one as an affiliate sale already this month!
c) Run a massive $9.00 course super sale all the way until April 3rd or 4th. This new pricing system creates wonderful leverage to discount our courses below the future prices. As described above 50% will be the biggest discount moving forward and if your courses are the minimum $20 then $10 is the absolute lowest price for a course ever again on Udemy. So if we create and use our coupons below this mark ($9.00) as a super special I would image a lot of students would like this and want to buy our courses at this price!
3) Pricing strategies for the future and beyond here on Udemy! 
So what are our options moving forward here on Udemy? What should I charge for my courses moving forward? This will be a difficult question to answer because the conversion data for your Udemy courses is certainly going to be different than the conversion data for mine! According to Udemy my courses are selling at around the average of $20 (with some of my bestsellers at around $25 on average). This means that I will most likely choose to list all of my courses at $20 to start and some of my bestsellers at perhaps $25. This will hopefully lead to more sales and will help me against my competition who will be selling similar courses but perhaps at a higher price? Only time will tell but I think this is going to bring in more students (especially organically) and put more money in our pockets as instructors! A Win Win for Everyone!
These are just a few ways you can take advantage of the new Udemy Pricing System and cash in on this unique opportunity!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 2/29/2016 How To Create High Quality Online Videos Using Affordable Software!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: How To Create The Highest Quality Videos Possible For Your Online Video Courses!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Video Editing Software You Should Look At Investing In To Create High Quality Videos
2) The Benefits and Differences Between Filming Indoors & Outdoors
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
Let’s get started!
We are first going to be discussing What Video Editing Software You Should Use and Invest In.
When I first started teaching online I used quicktime screen capture software (Mac computer, free software) and a Blue Snowball USB microphone.
I also used iMovie to edit the screen capture videos (free Mac Editing Software)

Needless to say these were the absolute bare essentials to creating an online video course. In the past year my video editing skills and video recording skills have evolved immensely!

I have invested in using a new video editing software called Final Cut Pro X! They have a 30 day free trial and then after that it costs $299.00 to buy the full version.

Without going into to much detail about the specifics of how Final cut Pro works, this new editing software has allowed me creating amazing looking videos shot form all around the world! Here are a few examples of Finished videos with Final Cut Pro X!
I highly recommend using Final Cut Pro X as a vital investment into creating professional looking videos for your online courses!
If you are a Windows user (or Mac User) another comparable software editing system is Camtasia Studio! I personally have not worked with this video editing software, but have heard very good things and have seen some excellent videos edited using this software.

Camtasia also has a free trial option and costs right around the same as Final Cut Pro X does for the full version ($299.00 for Camtasia 8)

2) The Benefits and Differences Between Filming Indoors & Outdoors

Now that we have an idea of what software editing program we need its time to go out and start shooting some videos! I have create a whole blog post on which Cameras I recommend, so we will skip that for now, but I wanted to share my experience filing indoors (with a green screen) vs. filming outdoors (in nature/public places)
Filming indoors:
The Pro’s
There are a lot of different reasons why filming indoors is a great way to create high quality videos. First, you really do not have to worry about any weather conditions, (unless your power get cut off) or microphone issues (as long as you are in a quite room without background noises). Second, filming indoors can be very comfortable as most people will be likely filming in their own homes or a professional studio. Third, setting up and recording should be easy once you have everything in line and set up! Here is an example of me using my green screen indoors! It was worth the effort to learn these skills!
The Con’s
Setting up and getting all of the lighting/equipment to work perfectly can be a pain in the neck. I remeber it taking me hours to finally have everything set up the way I liked it the first time I filmed indoors! Second, you are limited to what you can do indoors. It’s not like you can move around a lot on screen because you are in a fixed area. Third, you may only be able to film during certain times (maybe you live with a roommate/family/ect and you cannot film in a certain area at a certain time).
Filming Outdoors: 
The Pro’s
You can really engage and inspire your students by filming outdoors! Some of my bestselling courses have multiple lectures where I film outdoors! You also have a lot of flexibility when filming outdoors! You can move around more, get different angles, and shoot almost anywhere at anytime! Here is an awesome example of me filming outdoors!
The Con’s 
Weather can always be a big factor when trying to film outdoors. When its cloudy, windy, or even rainy/cold, mother nature can ruin your video before you even begin! Always be aware of the current weather before starting your video shoot!
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
A wonderful way to engage your students and enhance your videos is byAdding Text/Pictures/Overlay to your videos! Using your new software there may be multiple different ways to do this, however let me show you a few examples from my own videos!
Here you see I have added simple text “Special Bonus” to my video to have it look more professional!
In this picture I have a video inside of a vide using the picture in picture option!
These are just a few way you can make your videos more engaging, professional, and take them to the next level!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/18/2016: How To Get Started Teaching Online & What To Teach For Your Next Course!

In this weeks case study I will be addressing How To Get Started Teaching Online Video Courses & What To Teach For Your Next Course! 
When I first began teaching online I had zero experience! In fact the only videos I ever “created” were with my sisters on vacation being goofballs and just have fun! I had never “taught” anything in-front of a camera, recorded my voice, or edited screen capture videos before.
Knowing how intimidating online teaching can be for new instructors, I wanted to give you three helpful tips in getting started teaching online today! These tips are also going to be very helpful for intermediate and advanced instructors as well!
#1: Use High Quality Microphones and Video Equipment for All of Your Online Courses!
The quality of your course is actually more important than the course material itself! Numerous online research has show that higher quality videos and audio are more engaging and produce longer video viewing times than those of lessor quality.
If a student cannot understand what you are saying because you have a low quality microphone, or they cannot see your videos clearly because you are using low-resolution cameras and slower computers, they will most likely have a “poor” experience in your course! So, how can we avoid giving our students a poor experience and provide them with an excellent experience? Simple. Use high quality equipment! Now, before you all go shopping online and spending hundreds if not thousands on high quality video and audio equipment, I wanted to share with you what I use and have been using for the past 8 months! All of this equipment cost me a combined total of less than $500! So if you are on a budget, great news! And if you have a little more than $500 to spend, then excellent! You will be able to get even better quality. Here are the three essentials I use for creating my online video courses!
Microphone: RodeSmart LAV!
Video Camera: Cannon VIXIA HR50 Full HD Camcorder
Tripod: SUNPAK 5858D Tripod

If you have any questions about where/how to acquire similar equipment please post a comment below!
#2: Start Teaching A Topic You Have Mastered:
When I first started teaching online I began teaching on a subject I had mastered and had a lot of “PROOF” with. Years ago I set a goal for myself to acquire a big screen TV and surround sound system. That goal became a reality and I began teaching about my success story to my students in the high school classroom!
I even had a student reach his goal of buying a $10,000 dream car of his! What an incredible story!
This led me to teaching on goal setting first here online! Fortunately for me the course was a “mini” success and I had thousands of students enroll in my course overnight!
I suggest you teach something you have master first because teaching online takes time to master! It took me months to understand the editing software, the correct lighting, video camera, audio, ect. If I was trying to teach a subject I didn’t know and was researching, it would have made the whole experience a lot more difficult and I most likely would have given up and quit! But since I was teaching a subject I was good at it made the first experience much less painful!
Recap: Teach Something You Are Really Good At and Have Mastered In Your Life!
#3: Choose a Subject Your Love!
I have a lot of students ask me about “what they should teach” or “will my course do well online” and to be 100% honest it is very difficult to say. There are just to many factors that go into creating amazing online video courses. However, if you teach something you really love, it wont feel like work, you will really enjoy the online teaching process, and your students will be able to feel the love and passion coming from your work! This love and passion will really help make the course the best it can be! Some of my bestselling courses are courses I truly loved to teach about! My Confidence and Self-Esteem courses are great examples!
So to conclude, start with high quality equipment, teach something you have experience with and have mastered first in your own life, and if you don’t have that experience, teach something you love!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,

 

Joe Parys

1/6/2015 Today I Have Been Featured As A Top Instructor For 2015 In Udemy’s Blog!

Today I have been featured in Udemy’s Top Instructor Blog Post For 2015! I am very thankful to be apart of an this amazing community and appreciate everyones support of our courses! 
Here is the full blog post link and my quote below! 
“I have learned that nothing beats hard work and a solid strategy. After working with and on Udemy from January 2015, I learned that I would have to be willing to put in the consistent effort needed in order to be successful! This could be said for anything in life. Udemy has encouraged me to reach out and become more open to new ideas. I am now serving over 50,000+ unique students in 30 courses!” –Joe Parys

Case Study Week 4: 12/28/2015 The Power of Social Proof & Giving Your Courses Away For Free!

Case Study Week 4: 12/28/2015 The Power of Social Proof & Giving Your Courses Away For Free!
In this weeks case study I am going to be discussing the power of social proof and why giving your courses away for free is very powerful, especially if you are just starting out here on Udemy!
I decided to create this case study because I get a lot of students asking me about this topic in my own Udemy courses! I hope this helps everyone!
1) First, we must define what social proof is. wikipedia tells us that “Social Proof a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” -dictionary.com
What this means is that people are more likely to choose what is “popular” than what is “unpopular”. Let me give you an example. If you wanted to learn about how to teach online video courses and there was a course with 11,000+ students (like this one) and another course with only 100+ students in it, which one would you be more likely to choose? Most would chose this course because it is more popular, has more students, and is “bigger”.
My bestselling courses all have in access of 5,000+ students! Here they are with their ratings and number of students!

2) So How was I able to have thousands of students enroll in my courses? Excellent question and here is my answer:

The Power of Giving Your Courses Away For Free:
When the course is first launched I give my existing students that chance to enroll for free for a limited time! This get students in the door, allows them to try it, and then shows me and Udemy if there is a big need for this subject. If there is a lot of free students enrolling, this tells me that there are a lot of students interested in learning about this subject.
I then begin to sell the course and Udemy itself will begin promoting the course if there is a lot of engagement (which comes from free and paid students). This strategy has worked very well for not only me, but for many other top instructors here on Udemy.
**Bonus**
Also, when you give you course away for free to start, it allows students to sample your work! If they really enjoy it, they will want to learn more from you and be willing to pay for your next course! This is the power of giving your courses away for free to start!
In conclusion, I hope you can see why it is so important to GIVE GIVE GIVE and why social proof as a strategy is very effective. If you have any questions please feel free to msg me or add on to this discussion!
Sincerely,
Joe Parys

Case Study Week 2: 12/14/2015: Which Courses Sell Best On Udemy and Why

Case Study Week 2 12/14/2015 : Which Courses Sell Best on Udemy and Why
In this case study this week I though it would be of tremendous value to write about which courses sell and tend to do best here on Udemy and why it is the case. Let me break this down a little for you.
In my own personal experience and in the experience of many other instructors here on Udemy, the courses that typically sell the best are the ones that:
1) Are Comprehensive Courses: Aka the 1 stop shop course, everything from A to Z, From Beginner To Advanced, and Complete Courses.
Why are these courses selling better and have more enrollments?
  • There is more value in this course (most comprehensive courses I have are are least 7+ hours long and some ranging to 20+ hours in length). So ask yourself, if you could buy a course with 20+ hours or a course with only 2+ hours on the same topic, which would you buy at the same discounted price point? Probably the 20+ hours because you get more content!
  • Udemy is constantly discounting our courses to $10, $15, $19, and some rare $24 coupons. Knowing this, customers will really have the same “price” for every course on Udemy that is part of these promotions. This is also why bigger courses tend to sell better.
2) Technical and Hot Topic Courses Sell Best On Udemy: By technical I mean web-development, ethical hacking, computer based courses, marketing, ect. tend to do the best. Also, hot topic courses (low quantity, high demand) also tend to do very well. Why is this?
  • Technical courses are very in demand right now. It’s really a matter of supply and demand, and right now being able to learn how to build your own website from scratch for only $10.00 is very valuable for a lot of people!
  • Hot Topic courses again are very in demand and there are not many teachers teaching these! I myself have a hot topic web-development course on Bootstrap which is now my bestselling course, a combination of technical skills and a hot topic at the time.
As you can see, last month my top 4 courses are either comprehensive, technical, or a hot topic or a combination of the three!
1) Complete Bootstrap Course (7+ Hours) Technical and Comprehensive.
2) Transform Your Confidence (12+Hours) Comprehensive and High Quality
3) Learn To Read and Write Music – Technical (only 10% of the worlds population can read and write music!)
4) Complete PHP course – Technical and Comprehensive.
  • So What can we learn from all of this?
If you want to be successful here on Udemy start expanding your mind and how you can exploit these strategies. If you don’t have the specific skills, you can always work with someone who does!

Case Study Week 3: 12/23/2015 The Power of Co-Teaching and Building a True Business on Udemy

Case Study Week 3: 12/23/2015 The Power of Co-Teaching and Building a True Business on Udemy
When I first came to Udemy my idea was that I would have to build and create lots of courses myself in order to succeed. This however has not been the case. Why some of my own courses are bestsellers and earn me thousands ever month, a majority of my sales come through co-taught courses. Let me explain how I have learned to go about doing this from using this course!
1) Jerry discusses in many lectures in this course the power of co-teaching and working with hard working like minded people. However, just because you do this does not guarantee instant success. Let me give you an example.
When I first started co-teaching I worked with an instructor who had never worked with Udemy before. I had to be patient, very willing to help, and show this instructor how to be successful on Udemy. This took us many trial courses and much time before creating a bestseller. This instructor and I now have more than 6+ courses together!
2) When Co-teaching Always seek to create a win-win situation. You should be willing as the lead instructor to take full responsibility for the course and also reward your co-instructor for their efforts. Having a solid relationship with my co-instructors is the most important part of creating and having a successful course(s) on Udemy!
3) Be willing to view Udemy and your Courses as assets and more like a business. I went to school for teaching, but I have learned an incredible amount about business from teacher here on Udemy. The more you study business, how to create these assets, the value of your time and of a Udemy course, the better the results you will receive!
4) I now have more than 30 courses and 800+ reviews because I have learned how to create these courses with others, myself, and to treat Udemy like my own business :) I hope this helps and inspires you and if you have any questions please feel free to post at the bottom of this message!
Sincerely,
Joe Parys