August 22, 2016 – Udemy Makes Another New Pricing Change!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy and their new pricing change 2.0! 

As a lot of you know about 5 months ago Udemy changes its pricing structure limiting instructor to $50 Maximum course prices and $20 minimum course prices! They are now going back to their old model with a few slight changes. Here is the article straight from their blog!

This is a huge change yet again and I am very excited to see how the market reacts to these new pricing changes! I have created my view own youtube video to help answer questions and how I will be pricing my courses with the new pricing update coming August 22!

Click here for the FREE Video and don’t forget to subscribe to our channel!

https://www.youtube.com/channel/UC8g_o_0wHJUsp67lJA69yhg

We now have over 20+ hours of free preview video content for all of my best selling online courses!

Resouce: Udemy Blog

https://teach.udemy.com/updates-pricing-and-promotions

In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

(In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Marketing strategies on Skillshare!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. In my very first month teaching on Skillshare I was able to enroll more than 2,500+ students and earn more than $2,200 in royalties!

 

In this blog post I wanted to share with you a one marketing strategy that will help you when creating your Skillshare courses!

Marketing Strategy #1: Should I Create A Smaller Course Or A Bigger Course On Skillshare?

Skillshare recommends Smaller bite-sized courses but they key to any course is the QUALITY of Teaching and the QUALITY of video. If you have a lot of smaller courses but the QUALTY is lacking, your courses will not do very well. Same goes for a bigger course. If you have a really big course, but the QULITY is not very good, students will give you poor ratings and the course ultimately will fail.

So, whether creating a large course or a smaller course, QUALITY will always trump either.

But.. I didn’t exactly answer the question. Longer courses or Shorter courses? While both have its advantages and disadvantages, I would learn towards creating smaller courses on Skillshare. Here is why:

1)    The more courses you have on Skillshare the more premium enrollments you can get from the same student.

It doesn’t cost your premium student any more money to enroll in additional premium classes of yours, but you do earn more for each premium enrollment in your courses! Simple math says that if you get 1 premium student to enroll in 10 of your courses, that 10 premium enrollments for you. Compared to that same student just enrolling in 1 “master class” if you decided to create a very big course.

2)    When taking online courses people do not want to watch hours and hours of video in one sitting

Most people wanting to learn online want to learn right away and quickly! With so much information at our fingertips these days students do not like watching hours or tutorials. Rather 20-30 minutes, learn something new, and then move onto the next thing to learn! Keep this in mind when creating your Skillshare courses!

3)    Students feel a sense of accomplishment when they complete a course!

It always feels good when we finish something! With a shorter course you can give your students that feeling more often! And this also keeps your students coming back and wanting more!

So to re-cap, I think creating smaller, bite sized, courses on Skillshare is the way to go (for now J)

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com

Sincerely,

Joe Parys

Case Study 6/8/2016 Working On Other Online Teaching Platforms Part 1

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Skillshare and creating courses other than Udemy!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. Skillshare is a subscription based online learning platform that allows premium users to access our courses. You can also create “free courses” that allow students to enroll anyone to enroll in your course for free!  Here is what my profile looks like after 3 days of starting on Skillshare!

So what are the advantages of working with Skillshare? Once you course has been approved it seems to be completely 100% passive income. There is not a whole lot of “student interaction” or “sending emails/answering questions”. However, Skillshare does have a “project” requirement for every course. Here is what that looks like!

Skillshare also pays its instructors with paypal and with a 50% 50% revenue share split. Its different because it’s a subscription based company, so here is some of the details below!

Overall I think trying and seeing how Skillshare works for you is a great opportunity to grow your online teaching business and earn some passive income as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my online courses by going to: www.joeparys.com 

Sincerely,
Joe Parys

Case Study 5/25/2016 Promoting on Youtube and Beyond!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing how to use Youtube and Your own Website To Boost Online Course Sales!
Since sales have slowed down and our own promotion on Udemy are not half of what they use to be, a lot of online instructors have begun their own marketing campaigns to dive in additional sales. I myself have build my very own Youtube channel and wanted to discuss how things have been going.
My channel (Joe Parys Academy) is a Youtube channel dedicated to helping teach as many people online as possible. My goal is to give away free preview videos to all of my bestselling online courses. This creates a win/win situation. First off, the view gets an awesome free video tutorial. Second, I get a chance to market my videos on an amazing platform and potential upsell my videos. Here is a screen shot of the beginning stages of my Youtube Channel.
As you can see I have just started the channel, but already I can see the enormous value! In one of my videos I had over 6 hours minutes viewed the very first day, and I made a full price sale directly from the link in my Youtube description! Now, I only have 9 subscribers and I am still in the process of building my channel, but I can say it’s a great place to get started making some extra sales and marketing your online courses.
Another place I am now selling my courses and giving away free courses is on my own Website!
This has proven to be a bit more of a challenge and I am still building my website as well, but the potential seems to just as great! If students find my website they will be able to enroll in my courses directly on Udemy using my own coupon codes! This again creates a massive win/win situation where I earn 97% and the students save 50% off my courses! Feel free Enroll in my free courses by going to my website! Enjoy!

 

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 5/18/2016 Keywords and Search Terms For Online Instructors!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Keywords and Search Terms For Online Instructors!

Last night I just received an email from a student who visited my website. He said that it was a little difficult navigating around my course and he needed a “search” bar to find the courses he was looking for. This made me think of an excellent topic to discuss in this weeks case study!

How many sales are you losing out on because your course is not being found by the right students?! This is why keywords and search terms are very important to your online teaching success. So what are some great keywords and search terms to use when thinking about your title and subtitles in your next courses?

Here is a list of some of th most searched for terms on Google:

Weather, Translate, Maps, Calculator, News, Youtube, Restaurants, Movies, Calendar, Speed Test

Now, these are pretty random and may not be applicable to our online courses, but lets look a level deeper and explore why these terms are being searched.

Most people are looking for instant results and answers. This is why people will search for weather on their computers. Also, weather is something that is important to a lot of people! So when it comes to creating headlines, titles, and descriptions for your online courses, think about what your student is going to NEED and also is IMPORTANT to them!

Here are some examples from my best selling courses:

The Complete PHP Course With Bootstrap3 CMS System & Admin Panel

The Complete Online Teaching Masterclass: Teach Online Today!

The Complete Android Developer Course: Beginner To Advanced!

Using these three examples I have the keywords “The Complete” in every example. Why? This tells students that the course is very comprehensive! When students search for courses they want something complete and comprehensive. Also, I use words like Android, Teach, Masterclass PHP Course, Ect. So that students who use these keywords will be more likely to find my courses as well.

It is important to understand and using as many “keywords” that people are commonly searching for in order to get the best results possible! I suggest using google trends to help you with the most common keywords and think hard about which keywords your courses will use to stand out from!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

 

Joe Parys

Case Study 4/25/2016 Mastermind Group Recap!

Hello Everyone,
Welcome to another online teaching case study! Today I am writing this case study from more than 30,000 feet in the air! I have been very blessed to have been doing a lot of traveling and this past week I was in Tempe, Arizona and Las Vegas, Nevada!
Last week I know we discussed mastermind groups and how powerful they can be. This week I will discuss how my latest mastermind went! The group call was on google hangout which seems to be very easy for everyone to use. It is an excellent free tool and I would highly suggest using it for your next mastermind!
So what did we learn from our mastermind?
1) We learned that there are a lot of like-minded individuals who are looking to learn, improve, and grow their businesses. It is always awesome to meet new people with different perspectives and have different experiences.
2) I was able to learn more about google adwords and google analytics and how to track my sales as an online teacher. This is key to any business and very effective in the online world.
3) I was able to make new friends and collaborate with existing ones. This has opened my mind to new possibilities and I am very excited for the future!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below! Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
I look forward to serving your next week where I will discuss my sales from the first month of Udemy’s new pricing system!
Sincerely,
Joe Parys

Case Study 4/11/2016 How To Get Your Course Approved On Udemy

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing:
How To Get Your Course Approved By The Udemy Review Team!
Recently I have been creating many new courses and had difficulty getting a course approved by the review team. In fact, it took the team more than 2 weeks for them to approve our course. Let me share with you my experience and how persistence can help you launch your very next online video course!
1) First, it is important to know that the Udemy review team does a very good job in screening our courses. However, they do sometimes get overloaded and need us as instructors to do our best to stay patient, but also persistent.
On average the review team takes about 2-3 business days to respond to your course once you submit it for review. In my last courses case, it took about 10+ business days. So, on day 5 I decided to send Udemy support and email. They got back to me saying they were looking into it. It was then another 3-4 business days where nothing happened and there was no response. So I decided to persistently send them another email. Again it took them a few days to respond, but once they did the course went live within a matter of hours!
Now, when working with the review team members and Udemy support it is important to be as helpful as possible when it comes to getting your course approved! Here is an example from my course!
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Since I was able to execute and be helpful the review team was able to put my course in the new and noteworthy section and the course is doing very well now because of it!
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This is the power of working with the review team and producing a high quality course! We hope to see your next course live on the Udemy marketplace in no time!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to: http://joeparys.com/
Sincerely,
Joe Parys​

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/14/2016 An Understanding of “Why” To Teach Online Today!

​Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing something a little different. We are going to be talking about “Why” To Teach Online. 
This post will be a little different than our last ones, but I think it is very important to discuss where education is headed and where it is now!
Let’s dive in! 
For the past 3 and a half years I have been teaching in the high school classroom. I have a licensed teaching degree in history and psychology from Coe College in Cedar Rapids, Iowa.
Technology has really taken over in the classroom and every student seems to have a smartphone, ipad, or something that connects to the internet.
In the past year our school (any many others) have invested in “Chromebooks” for each student to have available in every classroom. A Chromebook does not have a hard drive, but it allows our students to access google classroom and work on their homework/projects/daily assignments anytime, anywhere!
So why is this so important? I believe there is a massive shift in education happening right now, especially in the classroom! Students are learning and have access to more information than ever before. The simple go to class and listen to a lecture just isn’t cutting it and students are logging on and watching videos now more than every before!
This leads me to believe that if you are in the field of education (or you want to be) being able to have the skill of creating high quality videos is an extremely important skill to have!
I believe that online education is the future for our education and you will begin to see more and more “teaching online” from our formal universities and high schools.
So if you have not started teaching online yet there is no better time to do so! The best way to get started is to just begin taking action! One step at a time, day by day, and eventually you will have built something for the world to enjoy. I hope this post inspires you to create your first or next online video course and I look forward to writing more blog posts for you in the future!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/7/2016 Udemy’s New Pricing System!

I will be discussing three major topics in this blog post. The three main areas we will be discussing in this post are:
1) My reaction to the new pricing system and how it will affect my own courses moving forward
2) March 2016 Promotion Strategies and when to change the prices of your Udemy courses
3) Pricing strategies for the future and beyond here on Udemy!
Let’s Get Started!
1) My reaction to the new Udemy Pricing System
My first reaction to the new pricing system was complete “shock and disbelief”. “Only $50 as a maximum? $20 minimum? Seems like such a small range and wont everyone choose the same prices now?”
But once I did my research and read more as to “why” Udemy was doing this, I began to understand and think that it will benefit everyone moving forward! Incase you have not heard about the new pricing system, here is the email sent out by CEO Dennis Yang March 2nd, 2016:
“Hello Instructors,
Over the past few months, we have spoken with many of you on the phone and in person. Thank you for sharing with us. One topic has come up again and again throughout these conversations: our pricing. In this email I’ll share with you an update to pricing and promotions on Udemy as well as next steps for you.Current
Pricing
Students are Confused by Inconsistent Pricing
Today, prices are inconsistent and complicated for students. List prices range from $9 to $300, but the reality is that 90% of sales occur with a coupon code, and at a price less than $50. Students have been telling us how much they’re willing to spend for an online course, but we haven’t been listening as well as we should. We want pricing to be accessible and intuitive for students – to serve as an easy entry into learning, not a barrier.
Instructors are Frustrated by Constant Discounts
I’ve heard directly from you, our instructor community, that our promotions train students to wait for the lowest price and lead to an erosion of your average selling price. This has also encouraged inflated list prices, which makes it difficult for you to generate organic sales, and we’ve heard from many of you that deep discounts hurt your brands.
New Pricing
Reducing Discounts and Increasing Trust: Updating our Pricing
To address student and instructor concerns, today we’re announcing changes to pricing and promotions on Udemy. First, discounts, for both Udemy and instructor coupons, will be capped at 50% off.
Additionally, we’re announcing a change to list prices on Udemy: list prices will be capped at $50. This, combined with the reduction in discounts, will help keep courses accessible for students going forward. Effective April 4, 2016:
  • Courses on Udemy will be priced between $20 and $50; we will also continue to support free courses. Please see our Global Price Matrix for localized ranges.
  • Each course price will be individually set by the instructor between $20-$50, within $5 increments.
  • Course discounts, for both Udemy coupons and instructor coupons, will be capped at 50% off; we will also continue to support free coupons.
Learn More
We need a pricing model that combines both instructors’ desire to minimize discounts with students’ desire for fair and consistent pricing. We believe that combining lower list prices with smaller discounts will help ensure that Udemy remains a sustainable and accessible marketplace for both instructors and students for years to come.
We all believe that people everywhere should have access to the skills and courses necessary to build the lives they imagine for themselves. This belief is why I joined Udemy, and why so many of you teach. I’m honored to work alongside you, and our entire team is standing by to answer any questions you might have. If you’d like to set up some time to speak, please fill out this form.
At this time we ask that you view this post for the next steps you need to take, as well as a more detailed explanation of this change.We’re thrilled to partner with all of you on this journey, and we couldn’t be more optimistic about our future together.
Dennis Yang
CEO, Udemy”
What does this mean for all of us online instructors? It means we need to work with this new system, instead of against it. I will prove my own personal strategies in step 3 of this blog post!
After looking at my own sales data a majority of people were willing to buy my online courses at $10 to $25 dollars. I think this is why Udemy is going to this new pricing strategy and I believe it will work moving forward!
2) March 2016 Promotion Strategies and when to change the prices of your Udemy courses
Since today is March 7th and the new pricing system will not be in place until April 4th, this offers us instructors a unique opportunity to promote our courses. Why? Because $1 to $9 coupons and coupons with massive discounts (Anything beyond 50%) will cease to exist past April 4th.
My suggestion is to leave your courses the same price as they are today and not adapt the new system until April 4th. Why?
a) Udemy is still running its discount promotions in the month of March (I have received a ton of March affiliate sales so far!)
b) This will be the last chance (possible ever) to receive full price purchases of your Udemy courses! I received one as an affiliate sale already this month!
c) Run a massive $9.00 course super sale all the way until April 3rd or 4th. This new pricing system creates wonderful leverage to discount our courses below the future prices. As described above 50% will be the biggest discount moving forward and if your courses are the minimum $20 then $10 is the absolute lowest price for a course ever again on Udemy. So if we create and use our coupons below this mark ($9.00) as a super special I would image a lot of students would like this and want to buy our courses at this price!
3) Pricing strategies for the future and beyond here on Udemy! 
So what are our options moving forward here on Udemy? What should I charge for my courses moving forward? This will be a difficult question to answer because the conversion data for your Udemy courses is certainly going to be different than the conversion data for mine! According to Udemy my courses are selling at around the average of $20 (with some of my bestsellers at around $25 on average). This means that I will most likely choose to list all of my courses at $20 to start and some of my bestsellers at perhaps $25. This will hopefully lead to more sales and will help me against my competition who will be selling similar courses but perhaps at a higher price? Only time will tell but I think this is going to bring in more students (especially organically) and put more money in our pockets as instructors! A Win Win for Everyone!
These are just a few ways you can take advantage of the new Udemy Pricing System and cash in on this unique opportunity!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 2/29/2016 How To Create High Quality Online Videos Using Affordable Software!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: How To Create The Highest Quality Videos Possible For Your Online Video Courses!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Video Editing Software You Should Look At Investing In To Create High Quality Videos
2) The Benefits and Differences Between Filming Indoors & Outdoors
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
Let’s get started!
We are first going to be discussing What Video Editing Software You Should Use and Invest In.
When I first started teaching online I used quicktime screen capture software (Mac computer, free software) and a Blue Snowball USB microphone.
I also used iMovie to edit the screen capture videos (free Mac Editing Software)

Needless to say these were the absolute bare essentials to creating an online video course. In the past year my video editing skills and video recording skills have evolved immensely!

I have invested in using a new video editing software called Final Cut Pro X! They have a 30 day free trial and then after that it costs $299.00 to buy the full version.

Without going into to much detail about the specifics of how Final cut Pro works, this new editing software has allowed me creating amazing looking videos shot form all around the world! Here are a few examples of Finished videos with Final Cut Pro X!
I highly recommend using Final Cut Pro X as a vital investment into creating professional looking videos for your online courses!
If you are a Windows user (or Mac User) another comparable software editing system is Camtasia Studio! I personally have not worked with this video editing software, but have heard very good things and have seen some excellent videos edited using this software.

Camtasia also has a free trial option and costs right around the same as Final Cut Pro X does for the full version ($299.00 for Camtasia 8)

2) The Benefits and Differences Between Filming Indoors & Outdoors

Now that we have an idea of what software editing program we need its time to go out and start shooting some videos! I have create a whole blog post on which Cameras I recommend, so we will skip that for now, but I wanted to share my experience filing indoors (with a green screen) vs. filming outdoors (in nature/public places)
Filming indoors:
The Pro’s
There are a lot of different reasons why filming indoors is a great way to create high quality videos. First, you really do not have to worry about any weather conditions, (unless your power get cut off) or microphone issues (as long as you are in a quite room without background noises). Second, filming indoors can be very comfortable as most people will be likely filming in their own homes or a professional studio. Third, setting up and recording should be easy once you have everything in line and set up! Here is an example of me using my green screen indoors! It was worth the effort to learn these skills!
The Con’s
Setting up and getting all of the lighting/equipment to work perfectly can be a pain in the neck. I remeber it taking me hours to finally have everything set up the way I liked it the first time I filmed indoors! Second, you are limited to what you can do indoors. It’s not like you can move around a lot on screen because you are in a fixed area. Third, you may only be able to film during certain times (maybe you live with a roommate/family/ect and you cannot film in a certain area at a certain time).
Filming Outdoors: 
The Pro’s
You can really engage and inspire your students by filming outdoors! Some of my bestselling courses have multiple lectures where I film outdoors! You also have a lot of flexibility when filming outdoors! You can move around more, get different angles, and shoot almost anywhere at anytime! Here is an awesome example of me filming outdoors!
The Con’s 
Weather can always be a big factor when trying to film outdoors. When its cloudy, windy, or even rainy/cold, mother nature can ruin your video before you even begin! Always be aware of the current weather before starting your video shoot!
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
A wonderful way to engage your students and enhance your videos is byAdding Text/Pictures/Overlay to your videos! Using your new software there may be multiple different ways to do this, however let me show you a few examples from my own videos!
Here you see I have added simple text “Special Bonus” to my video to have it look more professional!
In this picture I have a video inside of a vide using the picture in picture option!
These are just a few way you can make your videos more engaging, professional, and take them to the next level!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/22/2016 – The New Udemy Review System is Here!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing The New Udemy Review System!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Are The New Changes To The Review System
2) How Can We Work With The New Review System To Create A Win/Win Situation 
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
Let’s get started!
1) What Are The New Changes To The Review System
The first major change that both Jerry and I have noticed is that you can now reply DIRECTLY to someones review! This is a great new feature! In Jerrys last email he shows you exactly how to do this. Incase you missed it, here are the screenshots below!
How do you get to reviews? Go to instructor dashboard on the top bar next to my courses.
Next select the reviews tab
You can then filter based upon star levels
Every review has a “respond” button on it! This makes it very easy to respond directly to that persons review! 
Here is an example of a review that I have responded to in my newest android course!
The second thing that I noticed is that students can now rate courses with .5 or half star ratings! I got one of my first half star ratings just a few hours ago!
4.5 Stars!

The third major change to the review system is that Udemy now has 3 different checkpoints in which it will specifically be asking your for a review! (a beginning, middle, and ending checkpoint).

Here is what that looks like at the very first checkpoint which takes place very early on in the course!

These changes have instantly boosted and created more reviews almost overnight! This is a very exciting time to see how this new review system will work in the future months to come!

2) How Can We Work With The New Review System To Create A Win/Win Situation 
The best way to maximize your experience as a Udemy instructor is to work WITH the new review system, instead of resisting AGAINST it. This creates a WIN/WIN situation for Udemy and yourself as the instructor!
Here are a few tips:
1) Be adaptable and willing to work with the new system. Don’t fight against it!
2) Use the new review system to your advantage! Spend the time getting to know/learn the new system
3) Focus on the areas you like about the new system, instead of the areas that bother you!
Here are some additional suggestions from Jerry Banfield on how to respond to reviews to create better situations for everyone!
“Here are a few tips for responding to reviews generally based on what I am doing today.
  • Responding to the top negative review on each course is my first priority. With 47 courses and 132 one and two star reviews, not all reviews are created equal. The reviews buyers are most likely to see are the most important for me to respond to because that is where I can hope to most effectively reach a potential student. This means now I will try to respond to every new one and two star review as soon as I see it.
  • Responding to older reviews that are not on the first page of reviews can be done steadily over time until every one of them has a response. Some buyers will read as many reviews as possible and the older reviews often provide a great chance to convert especially when the response is newer.
  • Responding to a review shows students you are actively watching the course and keeping it updated. This as a buyer is very important for me to see the instructor is participating in the course because I want to know I can get answers to my questions in the course.” -Jerry Banfield
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
The key (especially now with this new review system) to getting higher reviews and ratings is to actually go back to the fundamentals and create high quality online videos courses! Also, allowing an abundance of new students to try your course is a great way to boost your reviews! Here are a few tips I will be trying with the new system in place:
1) Allowing lots of free students into my course to drive additional reviews
2) Having my first lectures be of the highest quality to set the tone in the course and give students as great reason to provide 5 star reviews
3) Responding to as many negative reviews as possible and trying to resolve the issues by making my courses better, not by trying to change the reviews opinion! Nothing beats an awesome course :)
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys