Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Marketing strategies on Skillshare!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. In my very first month teaching on Skillshare I was able to enroll more than 2,500+ students and earn more than $2,200 in royalties!

 

In this blog post I wanted to share with you a one marketing strategy that will help you when creating your Skillshare courses!

Marketing Strategy #1: Should I Create A Smaller Course Or A Bigger Course On Skillshare?

Skillshare recommends Smaller bite-sized courses but they key to any course is the QUALITY of Teaching and the QUALITY of video. If you have a lot of smaller courses but the QUALTY is lacking, your courses will not do very well. Same goes for a bigger course. If you have a really big course, but the QULITY is not very good, students will give you poor ratings and the course ultimately will fail.

So, whether creating a large course or a smaller course, QUALITY will always trump either.

But.. I didn’t exactly answer the question. Longer courses or Shorter courses? While both have its advantages and disadvantages, I would learn towards creating smaller courses on Skillshare. Here is why:

1)    The more courses you have on Skillshare the more premium enrollments you can get from the same student.

It doesn’t cost your premium student any more money to enroll in additional premium classes of yours, but you do earn more for each premium enrollment in your courses! Simple math says that if you get 1 premium student to enroll in 10 of your courses, that 10 premium enrollments for you. Compared to that same student just enrolling in 1 “master class” if you decided to create a very big course.

2)    When taking online courses people do not want to watch hours and hours of video in one sitting

Most people wanting to learn online want to learn right away and quickly! With so much information at our fingertips these days students do not like watching hours or tutorials. Rather 20-30 minutes, learn something new, and then move onto the next thing to learn! Keep this in mind when creating your Skillshare courses!

3)    Students feel a sense of accomplishment when they complete a course!

It always feels good when we finish something! With a shorter course you can give your students that feeling more often! And this also keeps your students coming back and wanting more!

So to re-cap, I think creating smaller, bite sized, courses on Skillshare is the way to go (for now J)

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com

Sincerely,

Joe Parys

Case Study 5/10/2016 How To Create A Udemy Bestseller!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy Hot Topics and how to create your next bestselling course

Mentioned in last week’s blog, Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months!

This means its time to step up our course creation! In this blog post you will discover the secrets to creating an awesome online course here on Udemy. I will discuss 3 main tips to help you get a bestseller up and running here on Udemy!

Let’s dive in!

Here are the essentials to almost every excellent course here on Udemy

1)    The Course is A “Hot Topic

This means that there are a lot of people looking to enroll in the course and the subject is in demand. An example would by me PHP or Android courses which have over 20,000+ students enrolled in them!

2)    100+ Good reviews

We have discussed how the review system has changed and now more than ever it is very important to have more than 100+ positive reviews. This is because the volume of reviews being written are increasing! So we need to increase our positive reviews. How do we do this? Check out my previous blog article!

3)    Course discussions & Minutes viewed are being generated every weeks

Udemy is moving torward looking at the data in your courses! Specifically those course who have a lot of discussions being generated and minutes being watched! Youtube does the exact same thing and I thing Udemy is moving toward using this as a benchmark as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

Joe Parys

Case Study 5/2/2016 APRIL SALES ON UDEMY

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing APRIL SALES and why Udemy has been slow. In this case study I will be discussing 3 main areas: Opportunity, Creating new courses, and where to start marketing!

 

 

Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months! Now, there are many factors that have gone into this slow month, but should this be a cause for concern? Well, it depends on how you look at it.

11) There is more opportunity now on Udemy to earn even MORE money if you have an extremely popular high end course! Why? Because the average for our courses will be reaching a higher price point. All of my courses (on average) sold well below $20.00. So now that my courses are at a higher pricepoint, this means that in time that will become the new baseline! It will take time for Udemy’s student base to adjust to this (as anything new takes time) however, in a month or two more in the future when they do adjust we will be reaping the benefits.

22) Creating new courses is the best thing you can do right now! The more courses you create today will only help you in your revenues and sales in the future! This is my main goal right now and I will continue to grow and create new courses!

33)  Marketing: Youtube Marketing is something I am going to be perusing heavily this month and next! Stay tuned for more updates and strategies in future case studies.

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

 

Joe Parys

Case Study 2/22/2016 – The New Udemy Review System is Here!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing The New Udemy Review System!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Are The New Changes To The Review System
2) How Can We Work With The New Review System To Create A Win/Win Situation 
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
Let’s get started!
1) What Are The New Changes To The Review System
The first major change that both Jerry and I have noticed is that you can now reply DIRECTLY to someones review! This is a great new feature! In Jerrys last email he shows you exactly how to do this. Incase you missed it, here are the screenshots below!
How do you get to reviews? Go to instructor dashboard on the top bar next to my courses.
Next select the reviews tab
You can then filter based upon star levels
Every review has a “respond” button on it! This makes it very easy to respond directly to that persons review! 
Here is an example of a review that I have responded to in my newest android course!
The second thing that I noticed is that students can now rate courses with .5 or half star ratings! I got one of my first half star ratings just a few hours ago!
4.5 Stars!

The third major change to the review system is that Udemy now has 3 different checkpoints in which it will specifically be asking your for a review! (a beginning, middle, and ending checkpoint).

Here is what that looks like at the very first checkpoint which takes place very early on in the course!

These changes have instantly boosted and created more reviews almost overnight! This is a very exciting time to see how this new review system will work in the future months to come!

2) How Can We Work With The New Review System To Create A Win/Win Situation 
The best way to maximize your experience as a Udemy instructor is to work WITH the new review system, instead of resisting AGAINST it. This creates a WIN/WIN situation for Udemy and yourself as the instructor!
Here are a few tips:
1) Be adaptable and willing to work with the new system. Don’t fight against it!
2) Use the new review system to your advantage! Spend the time getting to know/learn the new system
3) Focus on the areas you like about the new system, instead of the areas that bother you!
Here are some additional suggestions from Jerry Banfield on how to respond to reviews to create better situations for everyone!
“Here are a few tips for responding to reviews generally based on what I am doing today.
  • Responding to the top negative review on each course is my first priority. With 47 courses and 132 one and two star reviews, not all reviews are created equal. The reviews buyers are most likely to see are the most important for me to respond to because that is where I can hope to most effectively reach a potential student. This means now I will try to respond to every new one and two star review as soon as I see it.
  • Responding to older reviews that are not on the first page of reviews can be done steadily over time until every one of them has a response. Some buyers will read as many reviews as possible and the older reviews often provide a great chance to convert especially when the response is newer.
  • Responding to a review shows students you are actively watching the course and keeping it updated. This as a buyer is very important for me to see the instructor is participating in the course because I want to know I can get answers to my questions in the course.” -Jerry Banfield
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
The key (especially now with this new review system) to getting higher reviews and ratings is to actually go back to the fundamentals and create high quality online videos courses! Also, allowing an abundance of new students to try your course is a great way to boost your reviews! Here are a few tips I will be trying with the new system in place:
1) Allowing lots of free students into my course to drive additional reviews
2) Having my first lectures be of the highest quality to set the tone in the course and give students as great reason to provide 5 star reviews
3) Responding to as many negative reviews as possible and trying to resolve the issues by making my courses better, not by trying to change the reviews opinion! Nothing beats an awesome course :)
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys