Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Marketing strategies on Skillshare!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. In my very first month teaching on Skillshare I was able to enroll more than 2,500+ students and earn more than $2,200 in royalties!

 

In this blog post I wanted to share with you a one marketing strategy that will help you when creating your Skillshare courses!

Marketing Strategy #1: Should I Create A Smaller Course Or A Bigger Course On Skillshare?

Skillshare recommends Smaller bite-sized courses but they key to any course is the QUALITY of Teaching and the QUALITY of video. If you have a lot of smaller courses but the QUALTY is lacking, your courses will not do very well. Same goes for a bigger course. If you have a really big course, but the QULITY is not very good, students will give you poor ratings and the course ultimately will fail.

So, whether creating a large course or a smaller course, QUALITY will always trump either.

But.. I didn’t exactly answer the question. Longer courses or Shorter courses? While both have its advantages and disadvantages, I would learn towards creating smaller courses on Skillshare. Here is why:

1)    The more courses you have on Skillshare the more premium enrollments you can get from the same student.

It doesn’t cost your premium student any more money to enroll in additional premium classes of yours, but you do earn more for each premium enrollment in your courses! Simple math says that if you get 1 premium student to enroll in 10 of your courses, that 10 premium enrollments for you. Compared to that same student just enrolling in 1 “master class” if you decided to create a very big course.

2)    When taking online courses people do not want to watch hours and hours of video in one sitting

Most people wanting to learn online want to learn right away and quickly! With so much information at our fingertips these days students do not like watching hours or tutorials. Rather 20-30 minutes, learn something new, and then move onto the next thing to learn! Keep this in mind when creating your Skillshare courses!

3)    Students feel a sense of accomplishment when they complete a course!

It always feels good when we finish something! With a shorter course you can give your students that feeling more often! And this also keeps your students coming back and wanting more!

So to re-cap, I think creating smaller, bite sized, courses on Skillshare is the way to go (for now J)

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com

Sincerely,

Joe Parys

Case Study 5/25/2016 Promoting on Youtube and Beyond!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing how to use Youtube and Your own Website To Boost Online Course Sales!
Since sales have slowed down and our own promotion on Udemy are not half of what they use to be, a lot of online instructors have begun their own marketing campaigns to dive in additional sales. I myself have build my very own Youtube channel and wanted to discuss how things have been going.
My channel (Joe Parys Academy) is a Youtube channel dedicated to helping teach as many people online as possible. My goal is to give away free preview videos to all of my bestselling online courses. This creates a win/win situation. First off, the view gets an awesome free video tutorial. Second, I get a chance to market my videos on an amazing platform and potential upsell my videos. Here is a screen shot of the beginning stages of my Youtube Channel.
As you can see I have just started the channel, but already I can see the enormous value! In one of my videos I had over 6 hours minutes viewed the very first day, and I made a full price sale directly from the link in my Youtube description! Now, I only have 9 subscribers and I am still in the process of building my channel, but I can say it’s a great place to get started making some extra sales and marketing your online courses.
Another place I am now selling my courses and giving away free courses is on my own Website!
This has proven to be a bit more of a challenge and I am still building my website as well, but the potential seems to just as great! If students find my website they will be able to enroll in my courses directly on Udemy using my own coupon codes! This again creates a massive win/win situation where I earn 97% and the students save 50% off my courses! Feel free Enroll in my free courses by going to my website! Enjoy!

 

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 5/18/2016 Keywords and Search Terms For Online Instructors!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Keywords and Search Terms For Online Instructors!

Last night I just received an email from a student who visited my website. He said that it was a little difficult navigating around my course and he needed a “search” bar to find the courses he was looking for. This made me think of an excellent topic to discuss in this weeks case study!

How many sales are you losing out on because your course is not being found by the right students?! This is why keywords and search terms are very important to your online teaching success. So what are some great keywords and search terms to use when thinking about your title and subtitles in your next courses?

Here is a list of some of th most searched for terms on Google:

Weather, Translate, Maps, Calculator, News, Youtube, Restaurants, Movies, Calendar, Speed Test

Now, these are pretty random and may not be applicable to our online courses, but lets look a level deeper and explore why these terms are being searched.

Most people are looking for instant results and answers. This is why people will search for weather on their computers. Also, weather is something that is important to a lot of people! So when it comes to creating headlines, titles, and descriptions for your online courses, think about what your student is going to NEED and also is IMPORTANT to them!

Here are some examples from my best selling courses:

The Complete PHP Course With Bootstrap3 CMS System & Admin Panel

The Complete Online Teaching Masterclass: Teach Online Today!

The Complete Android Developer Course: Beginner To Advanced!

Using these three examples I have the keywords “The Complete” in every example. Why? This tells students that the course is very comprehensive! When students search for courses they want something complete and comprehensive. Also, I use words like Android, Teach, Masterclass PHP Course, Ect. So that students who use these keywords will be more likely to find my courses as well.

It is important to understand and using as many “keywords” that people are commonly searching for in order to get the best results possible! I suggest using google trends to help you with the most common keywords and think hard about which keywords your courses will use to stand out from!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

 

Joe Parys

Case Study 5/10/2016 How To Create A Udemy Bestseller!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy Hot Topics and how to create your next bestselling course

Mentioned in last week’s blog, Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months!

This means its time to step up our course creation! In this blog post you will discover the secrets to creating an awesome online course here on Udemy. I will discuss 3 main tips to help you get a bestseller up and running here on Udemy!

Let’s dive in!

Here are the essentials to almost every excellent course here on Udemy

1)    The Course is A “Hot Topic

This means that there are a lot of people looking to enroll in the course and the subject is in demand. An example would by me PHP or Android courses which have over 20,000+ students enrolled in them!

2)    100+ Good reviews

We have discussed how the review system has changed and now more than ever it is very important to have more than 100+ positive reviews. This is because the volume of reviews being written are increasing! So we need to increase our positive reviews. How do we do this? Check out my previous blog article!

3)    Course discussions & Minutes viewed are being generated every weeks

Udemy is moving torward looking at the data in your courses! Specifically those course who have a lot of discussions being generated and minutes being watched! Youtube does the exact same thing and I thing Udemy is moving toward using this as a benchmark as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

Joe Parys

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 3/14/2016 An Understanding of “Why” To Teach Online Today!

​Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing something a little different. We are going to be talking about “Why” To Teach Online. 
This post will be a little different than our last ones, but I think it is very important to discuss where education is headed and where it is now!
Let’s dive in! 
For the past 3 and a half years I have been teaching in the high school classroom. I have a licensed teaching degree in history and psychology from Coe College in Cedar Rapids, Iowa.
Technology has really taken over in the classroom and every student seems to have a smartphone, ipad, or something that connects to the internet.
In the past year our school (any many others) have invested in “Chromebooks” for each student to have available in every classroom. A Chromebook does not have a hard drive, but it allows our students to access google classroom and work on their homework/projects/daily assignments anytime, anywhere!
So why is this so important? I believe there is a massive shift in education happening right now, especially in the classroom! Students are learning and have access to more information than ever before. The simple go to class and listen to a lecture just isn’t cutting it and students are logging on and watching videos now more than every before!
This leads me to believe that if you are in the field of education (or you want to be) being able to have the skill of creating high quality videos is an extremely important skill to have!
I believe that online education is the future for our education and you will begin to see more and more “teaching online” from our formal universities and high schools.
So if you have not started teaching online yet there is no better time to do so! The best way to get started is to just begin taking action! One step at a time, day by day, and eventually you will have built something for the world to enjoy. I hope this post inspires you to create your first or next online video course and I look forward to writing more blog posts for you in the future!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study: 1/25/2016 How To Increase Student Engagement In Your Online Courses!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing student engagement and how it affects your online courses. This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing three main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! 
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
There are many different ways to answer these questions above. However, I will for times sakes stick the ones that have produced the best results for myself and many other online instructors.
Let’s Go ahead and start with our first topic:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! ​
In my own personal experience teaching online one of the best ways to have your students post on your discussion board is to have them introduce themselves to their classmates and write a short message telling everyone about themselves! We all love talk about ourselves and share who we are don’t we? I know one of the main reasons I became a teacher is because I love sharing my life and personal experiences with others. I also really enjoy helping them get amazing results in their life! Teaching and sharing who we are with others is priceless! So I have implemented this strategy in many of my online courses and there have been many students who have participated!
Here is a excellent example from my Free Course on how to start building your confidence and self-esteem!
Below you will find pictures how I ask students to talk about themselves and introduce themselves to myself and their classmates! I Give (and talk) about who I am (showing an example) and then ask the students to do the same. Check out the screen shots below!
(Lecture #2 Titled: Please Introduce Yourself To Your Classmates and I!) 
Here is the text lecture for you to see exactly how I ask for students to participate!
So, what are the results? I have students almost everyday post on my course discussion board!
This screenshots (I cut out names and made the students anonymous for privacy reasons) will show you my student engagement! It is also very fun to see and hear from my students all across the world!
Now there are many more discussion posts just like this, but for times sakes and to make this reading friendly I have just added one screenshot! I encourage you to try something like this out in one of your online courses today!
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
Lets now discuss how we can engage our students and have them view and consume more content in our videos!
Video engagement (minutes watched ect.) is tracked online and can be found on Udemy and many other online platforms.
The key is to have above average minutes viewed in your online courses! Here is an example from my bestselling Evernote Course on Udemy
As you can see, I have above average ratings and above average minutes consumed per active student. These two things combined help lead to a top paid bestselling online video course!
Here is another example from my bestselling Transform Your Confidence and Self-Esteem course!

As you can see I have above average ratings and minutes watched in this top paid bestselling course as well!

 

So i’m sure you asking yourself “now Joe, how do we actually get our students to watch our courses and consume the minutes!”
Great question and here is the best answer I can provide for you based on my own experience:
Create A Really High Quality Course! 
​There are many different factors that go into this, but I will recommend using high end equipment to record your courses (you don’t have to break the bank either, I started with  $50.00 microphone and a slow Mac Mini Computer!) and also having great content in your course… AKA some really useful information! This will help engage your students and keep them watching your courses longer! The two courses (Evernote and Self-Esteem) are my highest quality courses and their engagement results mirror their quality!
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
What happens to your students once they finish your online course? Do they ever come back? How should we go about re-engaging those students? Great question. The single best way to re-engage the students who have finished your course is to add in FRESH NEW CONTENT to your course! You can do this by adding in additional videos/ esources/posts/articles/ ect. This is effective for a few reasons:
1) They get to learn more and have to come back to your course in order to do so. Students love learning more on a subject, especially when you keep things up to date!
2) They might want to / have to re-watch previous lectures to understand the new content which will re-engage them back in the course.
3) They will re-watch the course again as a refresher and re-engage themselves since they enjoyed the course the first time through!
A great way to let your students know about new content once you have uploaded it is to send out an educational announcement or email to your students!  Here is an example from my JavaScript Course! Many students were very thankful :)

I hope you have enjoyed this weeks case study! There are many more ways to engage your students and perhaps I will do a Part II next week with more examples, but this should give you some great ideas that have worked for myself and many other online instructors!

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/18/2016: How To Get Started Teaching Online & What To Teach For Your Next Course!

In this weeks case study I will be addressing How To Get Started Teaching Online Video Courses & What To Teach For Your Next Course! 
When I first began teaching online I had zero experience! In fact the only videos I ever “created” were with my sisters on vacation being goofballs and just have fun! I had never “taught” anything in-front of a camera, recorded my voice, or edited screen capture videos before.
Knowing how intimidating online teaching can be for new instructors, I wanted to give you three helpful tips in getting started teaching online today! These tips are also going to be very helpful for intermediate and advanced instructors as well!
#1: Use High Quality Microphones and Video Equipment for All of Your Online Courses!
The quality of your course is actually more important than the course material itself! Numerous online research has show that higher quality videos and audio are more engaging and produce longer video viewing times than those of lessor quality.
If a student cannot understand what you are saying because you have a low quality microphone, or they cannot see your videos clearly because you are using low-resolution cameras and slower computers, they will most likely have a “poor” experience in your course! So, how can we avoid giving our students a poor experience and provide them with an excellent experience? Simple. Use high quality equipment! Now, before you all go shopping online and spending hundreds if not thousands on high quality video and audio equipment, I wanted to share with you what I use and have been using for the past 8 months! All of this equipment cost me a combined total of less than $500! So if you are on a budget, great news! And if you have a little more than $500 to spend, then excellent! You will be able to get even better quality. Here are the three essentials I use for creating my online video courses!
Microphone: RodeSmart LAV!
Video Camera: Cannon VIXIA HR50 Full HD Camcorder
Tripod: SUNPAK 5858D Tripod

If you have any questions about where/how to acquire similar equipment please post a comment below!
#2: Start Teaching A Topic You Have Mastered:
When I first started teaching online I began teaching on a subject I had mastered and had a lot of “PROOF” with. Years ago I set a goal for myself to acquire a big screen TV and surround sound system. That goal became a reality and I began teaching about my success story to my students in the high school classroom!
I even had a student reach his goal of buying a $10,000 dream car of his! What an incredible story!
This led me to teaching on goal setting first here online! Fortunately for me the course was a “mini” success and I had thousands of students enroll in my course overnight!
I suggest you teach something you have master first because teaching online takes time to master! It took me months to understand the editing software, the correct lighting, video camera, audio, ect. If I was trying to teach a subject I didn’t know and was researching, it would have made the whole experience a lot more difficult and I most likely would have given up and quit! But since I was teaching a subject I was good at it made the first experience much less painful!
Recap: Teach Something You Are Really Good At and Have Mastered In Your Life!
#3: Choose a Subject Your Love!
I have a lot of students ask me about “what they should teach” or “will my course do well online” and to be 100% honest it is very difficult to say. There are just to many factors that go into creating amazing online video courses. However, if you teach something you really love, it wont feel like work, you will really enjoy the online teaching process, and your students will be able to feel the love and passion coming from your work! This love and passion will really help make the course the best it can be! Some of my bestselling courses are courses I truly loved to teach about! My Confidence and Self-Esteem courses are great examples!
So to conclude, start with high quality equipment, teach something you have experience with and have mastered first in your own life, and if you don’t have that experience, teach something you love!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,

 

Joe Parys

Case Study 1/11/2016 How To Promote Your Courses On Udemy and Earn Thousands!

In this weeks case study I am going to discuss how you can begin to earn more from each of your ​Udemy courses by promoting directly on Udemy! The inspiration for this weeks blog post has come from student feedback and other instructors asking me how I am able to earn thousands each and every month promoting my courses and re-marketing them! Here is last months revenues promoting directly on Udemy!
December 2015 Promotion Activity: 
So how was I able to drive in more than $3,000 in promotional sales last month? Let me give you 3 strategies that have worked very well for me and for many other instructors here on Udemy.
1) Picking A Price Point: How Much Should I Charge When Promoting My Courses On Udemy?  
​This question comes up all of the time in the Udemy studio and is often debated between many instructors. I would just like to say first that there is no “correct” or “one size fits all” answer to this question. However, through my own testing of many different price points ($9, $10, $12, $14, $15, $19, $29) I have discovered that $9.00 coupons seem to work the best when re-marketing and promoting to our existing students on Udemy. I believe this price point is currently working the best for the following reasons: 
  • ​A majority of students who have already bought one or more of your courses most likely did so at the discounted $10.00 price point. Some may have paid $15.00 or $19.00 but Udemy’s most popular price point has consistently been $10.00. Knowing this, it does not make much sense for a student who has enrolled for $10.00 to enroll in another one of your courses for $19.00 or $29.00 if they know and understand Udemy will eventually run another $10.00 flash sale promotion. Are there exceptions to this? Absolutely. This is just research based on my own personal experience.
  • $9.00 Coupons are a better deal! ​It’s human nature to want to find the best deal isn’t it? I know for me personally I am willing to spend the extra 5 minutes to save even a dollar or two if I can. Why? Because we all love getting a good deal! It’s an ego thing really, its not much about saving the $1-2 dollars (even though it does add up!) :) So by offering $9.00 coupons you are offing the best “deal in town” (slightly better than Udemy’s own $10.00 sales) which is more enticing and will most likely sell better.  
  • WARNING: DO NOT DROP BELOW $9.00 COUPONS! ​I have not mentioned any coupons below the $9.00 price point because I believe you will be losing not only money, but also credibility with your courses. If you want to “give your courses away” I.E. at a $3.00 coupon or $5.00 or even $7.00 coupon, why not just give them away for free? I have given away thousands of FREE coupons and still believe in this strategy, but when it comes to marketing and promoting I just think anything below $9.00 is a losing strategy because once you drop to a certain point students will anticipate that price point again and delay buying your courses! Again, Just my personal opinion :)
2) How To Build A 63,000+ Student Email List To Cross Promote and Market To! 
​When it comes to getting more promotional sales on Udemy it always helps to have a lot of students to re-target!
How do we effectively do this? I would encourage reads to go back and read my previous blog post because I discuss FREE coupons in more depth. However, the more “free students” you give coupons to, the more chances you have to sell them a new course! Also, if you have been very generous, many of these “free students” turn into paying students! A Win Win for everyone :)
Also, when you have more free students it build your credibility, you have a better chance of driving in more of your own sales, and then Udemy starts to promote and market your courses which drives in even more paid students to re-market to! This create a massive sales funnel and can really help you drive in more and more sales!
3) Understand and Learn Marketing Psychology! 
When marketing anything in life it is very important to understand who you are marketing to and to target your audience. I have a variety of different courses on subjects such as web development, music, google analytics, goal setting, and even Evernote! Ask yourself, would it make a lot of sense to try and sell my “how to build a website course” to my music students? Or my music course to my “how to build a website” students? Most likely not. Why? Because web development students are most likely not interested in learning about music. Some of them might be, but more of them would be willing to buy my next shorter niche web development course. Use this knowledge and strategy to your advantage and carefully re-target your courses!
Also, knowing and understanding marketing psychology is very important. I have a degree in psychology so I understand many of these principles, but I would highly recommend looking into marketing psychology strategies to boost your promotional sales here on Udemy!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,
Joe Parys

1/6/2015 Today I Have Been Featured As A Top Instructor For 2015 In Udemy’s Blog!

Today I have been featured in Udemy’s Top Instructor Blog Post For 2015! I am very thankful to be apart of an this amazing community and appreciate everyones support of our courses! 
Here is the full blog post link and my quote below! 
“I have learned that nothing beats hard work and a solid strategy. After working with and on Udemy from January 2015, I learned that I would have to be willing to put in the consistent effort needed in order to be successful! This could be said for anything in life. Udemy has encouraged me to reach out and become more open to new ideas. I am now serving over 50,000+ unique students in 30 courses!” –Joe Parys

Case Study Week 4: 12/28/2015 The Power of Social Proof & Giving Your Courses Away For Free!

Case Study Week 4: 12/28/2015 The Power of Social Proof & Giving Your Courses Away For Free!
In this weeks case study I am going to be discussing the power of social proof and why giving your courses away for free is very powerful, especially if you are just starting out here on Udemy!
I decided to create this case study because I get a lot of students asking me about this topic in my own Udemy courses! I hope this helps everyone!
1) First, we must define what social proof is. wikipedia tells us that “Social Proof a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” -dictionary.com
What this means is that people are more likely to choose what is “popular” than what is “unpopular”. Let me give you an example. If you wanted to learn about how to teach online video courses and there was a course with 11,000+ students (like this one) and another course with only 100+ students in it, which one would you be more likely to choose? Most would chose this course because it is more popular, has more students, and is “bigger”.
My bestselling courses all have in access of 5,000+ students! Here they are with their ratings and number of students!

2) So How was I able to have thousands of students enroll in my courses? Excellent question and here is my answer:

The Power of Giving Your Courses Away For Free:
When the course is first launched I give my existing students that chance to enroll for free for a limited time! This get students in the door, allows them to try it, and then shows me and Udemy if there is a big need for this subject. If there is a lot of free students enrolling, this tells me that there are a lot of students interested in learning about this subject.
I then begin to sell the course and Udemy itself will begin promoting the course if there is a lot of engagement (which comes from free and paid students). This strategy has worked very well for not only me, but for many other top instructors here on Udemy.
**Bonus**
Also, when you give you course away for free to start, it allows students to sample your work! If they really enjoy it, they will want to learn more from you and be willing to pay for your next course! This is the power of giving your courses away for free to start!
In conclusion, I hope you can see why it is so important to GIVE GIVE GIVE and why social proof as a strategy is very effective. If you have any questions please feel free to msg me or add on to this discussion!
Sincerely,
Joe Parys

Case Study Week 2: 12/14/2015: Which Courses Sell Best On Udemy and Why

Case Study Week 2 12/14/2015 : Which Courses Sell Best on Udemy and Why
In this case study this week I though it would be of tremendous value to write about which courses sell and tend to do best here on Udemy and why it is the case. Let me break this down a little for you.
In my own personal experience and in the experience of many other instructors here on Udemy, the courses that typically sell the best are the ones that:
1) Are Comprehensive Courses: Aka the 1 stop shop course, everything from A to Z, From Beginner To Advanced, and Complete Courses.
Why are these courses selling better and have more enrollments?
  • There is more value in this course (most comprehensive courses I have are are least 7+ hours long and some ranging to 20+ hours in length). So ask yourself, if you could buy a course with 20+ hours or a course with only 2+ hours on the same topic, which would you buy at the same discounted price point? Probably the 20+ hours because you get more content!
  • Udemy is constantly discounting our courses to $10, $15, $19, and some rare $24 coupons. Knowing this, customers will really have the same “price” for every course on Udemy that is part of these promotions. This is also why bigger courses tend to sell better.
2) Technical and Hot Topic Courses Sell Best On Udemy: By technical I mean web-development, ethical hacking, computer based courses, marketing, ect. tend to do the best. Also, hot topic courses (low quantity, high demand) also tend to do very well. Why is this?
  • Technical courses are very in demand right now. It’s really a matter of supply and demand, and right now being able to learn how to build your own website from scratch for only $10.00 is very valuable for a lot of people!
  • Hot Topic courses again are very in demand and there are not many teachers teaching these! I myself have a hot topic web-development course on Bootstrap which is now my bestselling course, a combination of technical skills and a hot topic at the time.
As you can see, last month my top 4 courses are either comprehensive, technical, or a hot topic or a combination of the three!
1) Complete Bootstrap Course (7+ Hours) Technical and Comprehensive.
2) Transform Your Confidence (12+Hours) Comprehensive and High Quality
3) Learn To Read and Write Music – Technical (only 10% of the worlds population can read and write music!)
4) Complete PHP course – Technical and Comprehensive.
  • So What can we learn from all of this?
If you want to be successful here on Udemy start expanding your mind and how you can exploit these strategies. If you don’t have the specific skills, you can always work with someone who does!