August 22, 2016 – Udemy Makes Another New Pricing Change!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy and their new pricing change 2.0! 

As a lot of you know about 5 months ago Udemy changes its pricing structure limiting instructor to $50 Maximum course prices and $20 minimum course prices! They are now going back to their old model with a few slight changes. Here is the article straight from their blog!

This is a huge change yet again and I am very excited to see how the market reacts to these new pricing changes! I have created my view own youtube video to help answer questions and how I will be pricing my courses with the new pricing update coming August 22!

Click here for the FREE Video and don’t forget to subscribe to our channel!

https://www.youtube.com/channel/UC8g_o_0wHJUsp67lJA69yhg

We now have over 20+ hours of free preview video content for all of my best selling online courses!

Resouce: Udemy Blog

https://teach.udemy.com/updates-pricing-and-promotions

In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

(In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

Case Study 6/8/2016 Working On Other Online Teaching Platforms Part 1

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Skillshare and creating courses other than Udemy!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. Skillshare is a subscription based online learning platform that allows premium users to access our courses. You can also create “free courses” that allow students to enroll anyone to enroll in your course for free!  Here is what my profile looks like after 3 days of starting on Skillshare!

So what are the advantages of working with Skillshare? Once you course has been approved it seems to be completely 100% passive income. There is not a whole lot of “student interaction” or “sending emails/answering questions”. However, Skillshare does have a “project” requirement for every course. Here is what that looks like!

Skillshare also pays its instructors with paypal and with a 50% 50% revenue share split. Its different because it’s a subscription based company, so here is some of the details below!

Overall I think trying and seeing how Skillshare works for you is a great opportunity to grow your online teaching business and earn some passive income as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my online courses by going to: www.joeparys.com 

Sincerely,
Joe Parys

Case Study 2/22/2016 – The New Udemy Review System is Here!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing The New Udemy Review System!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Are The New Changes To The Review System
2) How Can We Work With The New Review System To Create A Win/Win Situation 
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
Let’s get started!
1) What Are The New Changes To The Review System
The first major change that both Jerry and I have noticed is that you can now reply DIRECTLY to someones review! This is a great new feature! In Jerrys last email he shows you exactly how to do this. Incase you missed it, here are the screenshots below!
How do you get to reviews? Go to instructor dashboard on the top bar next to my courses.
Next select the reviews tab
You can then filter based upon star levels
Every review has a “respond” button on it! This makes it very easy to respond directly to that persons review! 
Here is an example of a review that I have responded to in my newest android course!
The second thing that I noticed is that students can now rate courses with .5 or half star ratings! I got one of my first half star ratings just a few hours ago!
4.5 Stars!

The third major change to the review system is that Udemy now has 3 different checkpoints in which it will specifically be asking your for a review! (a beginning, middle, and ending checkpoint).

Here is what that looks like at the very first checkpoint which takes place very early on in the course!

These changes have instantly boosted and created more reviews almost overnight! This is a very exciting time to see how this new review system will work in the future months to come!

2) How Can We Work With The New Review System To Create A Win/Win Situation 
The best way to maximize your experience as a Udemy instructor is to work WITH the new review system, instead of resisting AGAINST it. This creates a WIN/WIN situation for Udemy and yourself as the instructor!
Here are a few tips:
1) Be adaptable and willing to work with the new system. Don’t fight against it!
2) Use the new review system to your advantage! Spend the time getting to know/learn the new system
3) Focus on the areas you like about the new system, instead of the areas that bother you!
Here are some additional suggestions from Jerry Banfield on how to respond to reviews to create better situations for everyone!
“Here are a few tips for responding to reviews generally based on what I am doing today.
  • Responding to the top negative review on each course is my first priority. With 47 courses and 132 one and two star reviews, not all reviews are created equal. The reviews buyers are most likely to see are the most important for me to respond to because that is where I can hope to most effectively reach a potential student. This means now I will try to respond to every new one and two star review as soon as I see it.
  • Responding to older reviews that are not on the first page of reviews can be done steadily over time until every one of them has a response. Some buyers will read as many reviews as possible and the older reviews often provide a great chance to convert especially when the response is newer.
  • Responding to a review shows students you are actively watching the course and keeping it updated. This as a buyer is very important for me to see the instructor is participating in the course because I want to know I can get answers to my questions in the course.” -Jerry Banfield
3) How To Continue To Create High Quality Courses To Combat Negative Reviews
The key (especially now with this new review system) to getting higher reviews and ratings is to actually go back to the fundamentals and create high quality online videos courses! Also, allowing an abundance of new students to try your course is a great way to boost your reviews! Here are a few tips I will be trying with the new system in place:
1) Allowing lots of free students into my course to drive additional reviews
2) Having my first lectures be of the highest quality to set the tone in the course and give students as great reason to provide 5 star reviews
3) Responding to as many negative reviews as possible and trying to resolve the issues by making my courses better, not by trying to change the reviews opinion! Nothing beats an awesome course :)
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys