August 22, 2016 – Udemy Makes Another New Pricing Change!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy and their new pricing change 2.0! 

As a lot of you know about 5 months ago Udemy changes its pricing structure limiting instructor to $50 Maximum course prices and $20 minimum course prices! They are now going back to their old model with a few slight changes. Here is the article straight from their blog!

This is a huge change yet again and I am very excited to see how the market reacts to these new pricing changes! I have created my view own youtube video to help answer questions and how I will be pricing my courses with the new pricing update coming August 22!

Click here for the FREE Video and don’t forget to subscribe to our channel!

https://www.youtube.com/channel/UC8g_o_0wHJUsp67lJA69yhg

We now have over 20+ hours of free preview video content for all of my best selling online courses!

Resouce: Udemy Blog

https://teach.udemy.com/updates-pricing-and-promotions

In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

(In April, we updated the Pricing and Promotions Policy on Udemy. This was one of the biggest changes in the history of Udemy, and we know this change had a big impact on you: our partners in this business. Over the past 4 months, we’ve been listening intently to you and your students. We’ve heard from you that you need more flexibility in setting your prices, and we’ve heard from students that they are motivated by more varied promotions that prompt them to explore a new product like an online course.

We heard you and are taking action. Effective August 22, we’re updating our pricing model:

  • A wider range. We’ll be expanding the range for list prices on Udemy to $20 – $200.
  • Larger discounts. We’ll be increasing the discount cap for Udemy promotions to 75% off and removing the 50% off limit on instructor coupons.
  • Re-introduction of fixed price deals. By popular demand, we’ll bring back the Fixed Price Promotional program. This will allow us to run promotions on your courses at prices like $10 or $15.
  • Maintain the floor. We will continue to limit sale prices to a minimum of $10, for both instructor promotions and Udemy deals.
  • Maintain tiers. We will continue to tier course list prices on the 5s and 0s.

Please note that all of these changes will go live on August 22. The Udemy Deals Program now includes both a Percentage Promotions program and a Fixed Price program.

We have opted instructors into these programs based on your past promotional preferences. You’ll be receiving email updates from our team with more information on your specific opt-in preferences.

An evolving marketplace

To be clear with you, we will continue to evolve our pricing model as the marketplace matures.The most recent pricing model provided key insights into pricing on Udemy. We will continue to dig deeper into these learnings and student feedback to evolve our pricing in the future. We believe this will help you grow your revenues on Udemy and, as we continue to grow and learn, we will continue to refine our pricing.

Our goal in making this change is to increase stability and confidence in your Udemy revenue as we continue to deepen our partnership.

Next steps for you

Please log into your account and visit the Bulk Price Edit screen. There you can change your course prices and confirm your opt-in for the Fixed Price program. Your courses will be included in our upcoming promotions unless you opt out of the program by August 22. Courses that you select new prices for will update on midnight Pacific time, August 22. For guidance on how to think through pricing your courses, please see our blog post.

Our team is on hand to answer any questions you have in the Udemy Studio this week, and we’ll also be hosting a conference call to go over this change in more detail. You can register for the conference call here. Thank you for your flexibility and support as we work together to build a stronger, more sustainable marketplace.

Case Study 6/8/2016 Working On Other Online Teaching Platforms Part 1

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Skillshare and creating courses other than Udemy!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. Skillshare is a subscription based online learning platform that allows premium users to access our courses. You can also create “free courses” that allow students to enroll anyone to enroll in your course for free!  Here is what my profile looks like after 3 days of starting on Skillshare!

So what are the advantages of working with Skillshare? Once you course has been approved it seems to be completely 100% passive income. There is not a whole lot of “student interaction” or “sending emails/answering questions”. However, Skillshare does have a “project” requirement for every course. Here is what that looks like!

Skillshare also pays its instructors with paypal and with a 50% 50% revenue share split. Its different because it’s a subscription based company, so here is some of the details below!

Overall I think trying and seeing how Skillshare works for you is a great opportunity to grow your online teaching business and earn some passive income as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my online courses by going to: www.joeparys.com 

Sincerely,
Joe Parys

Case Study 5/25/2016 Promoting on Youtube and Beyond!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing how to use Youtube and Your own Website To Boost Online Course Sales!
Since sales have slowed down and our own promotion on Udemy are not half of what they use to be, a lot of online instructors have begun their own marketing campaigns to dive in additional sales. I myself have build my very own Youtube channel and wanted to discuss how things have been going.
My channel (Joe Parys Academy) is a Youtube channel dedicated to helping teach as many people online as possible. My goal is to give away free preview videos to all of my bestselling online courses. This creates a win/win situation. First off, the view gets an awesome free video tutorial. Second, I get a chance to market my videos on an amazing platform and potential upsell my videos. Here is a screen shot of the beginning stages of my Youtube Channel.
As you can see I have just started the channel, but already I can see the enormous value! In one of my videos I had over 6 hours minutes viewed the very first day, and I made a full price sale directly from the link in my Youtube description! Now, I only have 9 subscribers and I am still in the process of building my channel, but I can say it’s a great place to get started making some extra sales and marketing your online courses.
Another place I am now selling my courses and giving away free courses is on my own Website!
This has proven to be a bit more of a challenge and I am still building my website as well, but the potential seems to just as great! If students find my website they will be able to enroll in my courses directly on Udemy using my own coupon codes! This again creates a massive win/win situation where I earn 97% and the students save 50% off my courses! Feel free Enroll in my free courses by going to my website! Enjoy!

 

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study 5/10/2016 How To Create A Udemy Bestseller!

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Udemy Hot Topics and how to create your next bestselling course

Mentioned in last week’s blog, Last month (APRIL 2016) Has been my slowest month on Udemy (revenue wise) In the past 6 months!

This means its time to step up our course creation! In this blog post you will discover the secrets to creating an awesome online course here on Udemy. I will discuss 3 main tips to help you get a bestseller up and running here on Udemy!

Let’s dive in!

Here are the essentials to almost every excellent course here on Udemy

1)    The Course is A “Hot Topic

This means that there are a lot of people looking to enroll in the course and the subject is in demand. An example would by me PHP or Android courses which have over 20,000+ students enrolled in them!

2)    100+ Good reviews

We have discussed how the review system has changed and now more than ever it is very important to have more than 100+ positive reviews. This is because the volume of reviews being written are increasing! So we need to increase our positive reviews. How do we do this? Check out my previous blog article!

3)    Course discussions & Minutes viewed are being generated every weeks

Udemy is moving torward looking at the data in your courses! Specifically those course who have a lot of discussions being generated and minutes being watched! Youtube does the exact same thing and I thing Udemy is moving toward using this as a benchmark as well!

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com/

Sincerely,

Joe Parys

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/16/2016 Intermediate Teaching Online Techniques!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing Intermediate Teaching Online Techniques!
This case study was inspired by student feedback for students just getting started teaching online on Udemy!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) Building Student – Instructor Relationships
2) Promotional Video Strategies
3) Simple Ways To Market Outside of Udemy
Let’s Get Started!
1) Building Student – Instructor Relationships
It is absolutely essential to your online teaching success that you are able to build a healthy foundation with your students! TRUST is the key to any relationship, and your students need to be able to trust you. Here are a few strategies I use when building relationships with my students:
a) Be available and open to communicating regularly with your students
I have had multiple students have exceptional experiences in my online courses because I make the effort to answer their questions and messages in a very timely manner! In fact, I even had one student message me first because the online support was taking days to get back to him! I was able to message him the answer to his question within one hour! Being available really helps build trust with your students!
b) Do your absolute best to answer each question honestly and sincerely
When building trust with your students they can tell when you are not being authentic and genuine. This is important because when you go to answer your students questions you do not want to come off sounding fake or phony. That is what I do my best to answer each question honestly and sincerely, even if I do not know the exact answer! Admitting we do not know everything also builds trust!
c) Enjoy the interactions!
I know some instructors hate answering question and if you serve a lot of students it can become a “burden” if you let it. However, I actually enjoy taking the time to get to know my students! This also allows me to better serve them and create better content in the future :)
2) Promotional Video Strategies
After creating more than 30+ Udemy courses I have begun to see how important your promotional video is! Did you know students are 5X more likely to enroll in your course if you have a good promo video!
Here are the statistics from Udemy:
So if the promotional video is so important, how do we make a really great one? Well, Udemy has a great guide to help us with this! All you have to do is click on the “promo video guide” after clicking on the “promo video” tab!
Here are a few of their recommendations:
“1) Welcome & Instructor Intro
Give a 1-sentence intro to the course then tell the student why you’re a credible instructor.
2) Benefits
Describe the benefits of the course and what students will be able to do after completing it.
3) Ideal Student Description
Describe your target student.
4) Thank You & Call to Action
Call the student to enroll in the course or try the free preview if they want to explore further.”
3) Simple Ways To Market Outside of Udemy
Student Question:
“Joe,
I just launched my second class on udemy and am looking to drive some traffic to it. My first class is a free class and I have about 2800 students with good reviews. Since my first class was free I can’t do a promotional message to get the word out. What are some good ideas to drive people to my new class?”
_______________
This is an excellent question! Here are few suggestions that have helped me in driving in more traffic to my Udemy course! I now have 35 of them and am serving more than 80,000+ students!
1) Try uploading your videos to YOUTUBE for coupon links back to your Udemy courses!
Youtube is currently the #3 website in the world and has millions of users watching videos everyday! This is a great place to begin attracting students into your online course!
2) Try the Udemy studio!
The Udemy Studio Facebook group has more than 36,000+ members currently and they allow you to put free coupons of your course in the studio note section! This allows many students to try your course for free, share it with friends, and get thousands of students enrolled in your course! Just type in “Udemy Studio” into the search option on Facebook, click “join group” and wait for Udemy to add you :)
3) Free Facebook Udemy groups!
There are many free coupon and discount coupon facebook groups that allow you to post your Udemy free coupons (to your piad courses) on their pages! All you have to do is obey the rules, participate, be friendly, and post your coupons once your course is created! I would try the following groups!
Udemy coupon guru
Udemy 80% or less coupons
Udemy Free Coupons, Promotions, Page
Udemy $1-$9 Coupons
Udemy $20 and Under Coupons
And there are many more!
4) You can also try other coupon websites!
www.retailmenot.com has an awesome Udemy coupon section! Just type in “Udemy” to the retail me not search option and add in your coupons. There are also sites like www.coupontrump.com, www.onlinecoursecoupons.com and many more to help you get started!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study: 2/1/2016 How To Increase Student Engagement In Your Online Courses: Part II!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing Part II as a follow up of last weeks student engagement and how it affects your online courses.
This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing two main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner!
2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
Lets Begin with Question #1
1) Answer Every Single Discussion Question Your Students Post In Your Courses In A Timely Manner! 
As a teacher it is very important to listen to your students especially when they have questions. I know that when my students in the classroom raise their hands they are (for the most time) looking for a deeper understanding and wanting to know more about what I am teaching them. That is why it is very important to listen and try my best to answer the students question. And if I do not know the answer, I openly admit I do not know it, and then do my best to research the students question and answer it at a later time (never more than a day or two!)
The same can be applied online! Here are some examples of me answering all of the questions in my Current Udemy courses! As you can see I have replied to each and every student!
Here is my reply :)

It is also very important to respond as soon as you can, this way the student feel appreciated, that you are engaged, and that you are willing to help the student as well! Nothing engages a student more than showing them you are interested in them getting amazing results in their life! Try your best to answer each student question within a day or so. I answer most of my students questions within the same day or one day later! Choose a time you can commit to sit down and sincerely answer your students questions. It will go a long way!

Lets Now Transition into Question #2

2) Ask Follow Up Questions and Is Students Can Provide Additions Feedback By Posting A Review!
One of the best ways to engage your students and to have them help you engage even more students is to simply ask them for additional feedback and if they would be willing to provide you a testimonial or review of your teachings and the course.
By asking your student for feedback they are not only going to be helping you, but also participating more in your course. The student will have to invest not only a little more of their time, but their feelings as well. Some students may not be willing to help write you a review or testimonial, but this strategy of asking for help once I have show/given students help, has allowed me to receive over 1000+ reviews!

The reviews have also helped thousands of other students make decisions to enroll in my Udemy courses! Talk about creating a win win situation!

 

*Pro-Tip*
If you never ask, you will never receive. Wayne Gretzky once said “you miss 100% of the shots you never take” so don’t feel bad about asking your students to provide feedback. Remeber, its a win win situation.
I hope you have enjoyed this weeks case study! There are many more ways to engage your students, but this should give you some great ideas that have worked for myself and many other online instructors!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys

Case Study: 1/25/2016 How To Increase Student Engagement In Your Online Courses!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing student engagement and how it affects your online courses. This case study was actually inspired by student feedback on how to engage more students and to have them participate more in our online courses.
I will be discussing three main areas to help you engage more of your students and show you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! 
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
There are many different ways to answer these questions above. However, I will for times sakes stick the ones that have produced the best results for myself and many other online instructors.
Let’s Go ahead and start with our first topic:
1) How To Get Your Students To Participate in Your Online Course Discussion Board and How To Generate Engaging Discussions Online! ​
In my own personal experience teaching online one of the best ways to have your students post on your discussion board is to have them introduce themselves to their classmates and write a short message telling everyone about themselves! We all love talk about ourselves and share who we are don’t we? I know one of the main reasons I became a teacher is because I love sharing my life and personal experiences with others. I also really enjoy helping them get amazing results in their life! Teaching and sharing who we are with others is priceless! So I have implemented this strategy in many of my online courses and there have been many students who have participated!
Here is a excellent example from my Free Course on how to start building your confidence and self-esteem!
Below you will find pictures how I ask students to talk about themselves and introduce themselves to myself and their classmates! I Give (and talk) about who I am (showing an example) and then ask the students to do the same. Check out the screen shots below!
(Lecture #2 Titled: Please Introduce Yourself To Your Classmates and I!) 
Here is the text lecture for you to see exactly how I ask for students to participate!
So, what are the results? I have students almost everyday post on my course discussion board!
This screenshots (I cut out names and made the students anonymous for privacy reasons) will show you my student engagement! It is also very fun to see and hear from my students all across the world!
Now there are many more discussion posts just like this, but for times sakes and to make this reading friendly I have just added one screenshot! I encourage you to try something like this out in one of your online courses today!
2) How To Have Your Students Consume More of Your Videos (average viewing time) 
Lets now discuss how we can engage our students and have them view and consume more content in our videos!
Video engagement (minutes watched ect.) is tracked online and can be found on Udemy and many other online platforms.
The key is to have above average minutes viewed in your online courses! Here is an example from my bestselling Evernote Course on Udemy
As you can see, I have above average ratings and above average minutes consumed per active student. These two things combined help lead to a top paid bestselling online video course!
Here is another example from my bestselling Transform Your Confidence and Self-Esteem course!

As you can see I have above average ratings and minutes watched in this top paid bestselling course as well!

 

So i’m sure you asking yourself “now Joe, how do we actually get our students to watch our courses and consume the minutes!”
Great question and here is the best answer I can provide for you based on my own experience:
Create A Really High Quality Course! 
​There are many different factors that go into this, but I will recommend using high end equipment to record your courses (you don’t have to break the bank either, I started with  $50.00 microphone and a slow Mac Mini Computer!) and also having great content in your course… AKA some really useful information! This will help engage your students and keep them watching your courses longer! The two courses (Evernote and Self-Esteem) are my highest quality courses and their engagement results mirror their quality!
3) How To Keep Students Coming Back For More and Re-Engaging Your Students Once They Have Finished Your Course. 
What happens to your students once they finish your online course? Do they ever come back? How should we go about re-engaging those students? Great question. The single best way to re-engage the students who have finished your course is to add in FRESH NEW CONTENT to your course! You can do this by adding in additional videos/ esources/posts/articles/ ect. This is effective for a few reasons:
1) They get to learn more and have to come back to your course in order to do so. Students love learning more on a subject, especially when you keep things up to date!
2) They might want to / have to re-watch previous lectures to understand the new content which will re-engage them back in the course.
3) They will re-watch the course again as a refresher and re-engage themselves since they enjoyed the course the first time through!
A great way to let your students know about new content once you have uploaded it is to send out an educational announcement or email to your students!  Here is an example from my JavaScript Course! Many students were very thankful :)

I hope you have enjoyed this weeks case study! There are many more ways to engage your students and perhaps I will do a Part II next week with more examples, but this should give you some great ideas that have worked for myself and many other online instructors!

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/11/2016 How To Promote Your Courses On Udemy and Earn Thousands!

In this weeks case study I am going to discuss how you can begin to earn more from each of your ​Udemy courses by promoting directly on Udemy! The inspiration for this weeks blog post has come from student feedback and other instructors asking me how I am able to earn thousands each and every month promoting my courses and re-marketing them! Here is last months revenues promoting directly on Udemy!
December 2015 Promotion Activity: 
So how was I able to drive in more than $3,000 in promotional sales last month? Let me give you 3 strategies that have worked very well for me and for many other instructors here on Udemy.
1) Picking A Price Point: How Much Should I Charge When Promoting My Courses On Udemy?  
​This question comes up all of the time in the Udemy studio and is often debated between many instructors. I would just like to say first that there is no “correct” or “one size fits all” answer to this question. However, through my own testing of many different price points ($9, $10, $12, $14, $15, $19, $29) I have discovered that $9.00 coupons seem to work the best when re-marketing and promoting to our existing students on Udemy. I believe this price point is currently working the best for the following reasons: 
  • ​A majority of students who have already bought one or more of your courses most likely did so at the discounted $10.00 price point. Some may have paid $15.00 or $19.00 but Udemy’s most popular price point has consistently been $10.00. Knowing this, it does not make much sense for a student who has enrolled for $10.00 to enroll in another one of your courses for $19.00 or $29.00 if they know and understand Udemy will eventually run another $10.00 flash sale promotion. Are there exceptions to this? Absolutely. This is just research based on my own personal experience.
  • $9.00 Coupons are a better deal! ​It’s human nature to want to find the best deal isn’t it? I know for me personally I am willing to spend the extra 5 minutes to save even a dollar or two if I can. Why? Because we all love getting a good deal! It’s an ego thing really, its not much about saving the $1-2 dollars (even though it does add up!) :) So by offering $9.00 coupons you are offing the best “deal in town” (slightly better than Udemy’s own $10.00 sales) which is more enticing and will most likely sell better.  
  • WARNING: DO NOT DROP BELOW $9.00 COUPONS! ​I have not mentioned any coupons below the $9.00 price point because I believe you will be losing not only money, but also credibility with your courses. If you want to “give your courses away” I.E. at a $3.00 coupon or $5.00 or even $7.00 coupon, why not just give them away for free? I have given away thousands of FREE coupons and still believe in this strategy, but when it comes to marketing and promoting I just think anything below $9.00 is a losing strategy because once you drop to a certain point students will anticipate that price point again and delay buying your courses! Again, Just my personal opinion :)
2) How To Build A 63,000+ Student Email List To Cross Promote and Market To! 
​When it comes to getting more promotional sales on Udemy it always helps to have a lot of students to re-target!
How do we effectively do this? I would encourage reads to go back and read my previous blog post because I discuss FREE coupons in more depth. However, the more “free students” you give coupons to, the more chances you have to sell them a new course! Also, if you have been very generous, many of these “free students” turn into paying students! A Win Win for everyone :)
Also, when you have more free students it build your credibility, you have a better chance of driving in more of your own sales, and then Udemy starts to promote and market your courses which drives in even more paid students to re-market to! This create a massive sales funnel and can really help you drive in more and more sales!
3) Understand and Learn Marketing Psychology! 
When marketing anything in life it is very important to understand who you are marketing to and to target your audience. I have a variety of different courses on subjects such as web development, music, google analytics, goal setting, and even Evernote! Ask yourself, would it make a lot of sense to try and sell my “how to build a website course” to my music students? Or my music course to my “how to build a website” students? Most likely not. Why? Because web development students are most likely not interested in learning about music. Some of them might be, but more of them would be willing to buy my next shorter niche web development course. Use this knowledge and strategy to your advantage and carefully re-target your courses!
Also, knowing and understanding marketing psychology is very important. I have a degree in psychology so I understand many of these principles, but I would highly recommend looking into marketing psychology strategies to boost your promotional sales here on Udemy!
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Happy Selling!
Sincerely,
Joe Parys

1/6/2015 Today I Have Been Featured As A Top Instructor For 2015 In Udemy’s Blog!

Today I have been featured in Udemy’s Top Instructor Blog Post For 2015! I am very thankful to be apart of an this amazing community and appreciate everyones support of our courses! 
Here is the full blog post link and my quote below! 
“I have learned that nothing beats hard work and a solid strategy. After working with and on Udemy from January 2015, I learned that I would have to be willing to put in the consistent effort needed in order to be successful! This could be said for anything in life. Udemy has encouraged me to reach out and become more open to new ideas. I am now serving over 50,000+ unique students in 30 courses!” –Joe Parys

Welcome to the Joe Parys Academy Blog!

Welcome to the Joe Parys Academy Blog! Our vision is for each Student to find their purpose in life, reach their goals and fulfill their lifelong dreams.

Our blog is filled with a variety of tips and resources to help you achieve the results you desire. For more tips and resources on how to improve your life, sign up for our free  e-newsletter, and enroll in one of my bestselling online courses today!

 

https://www.udemy.com/user/josephparys/

Sincerely,

Joe Parys