Case Study 7/22/2016 Marketing Tips and Strategies on Skillshare

Hello everyone and welcome to yet another online teaching case study! In this week’s case study, we are going to be discussing Marketing strategies on Skillshare!

Recently I have been uploading a lot of my courses onto other platforms, especially Skillshare. In my very first month teaching on Skillshare I was able to enroll more than 2,500+ students and earn more than $2,200 in royalties!

 

In this blog post I wanted to share with you a one marketing strategy that will help you when creating your Skillshare courses!

Marketing Strategy #1: Should I Create A Smaller Course Or A Bigger Course On Skillshare?

Skillshare recommends Smaller bite-sized courses but they key to any course is the QUALITY of Teaching and the QUALITY of video. If you have a lot of smaller courses but the QUALTY is lacking, your courses will not do very well. Same goes for a bigger course. If you have a really big course, but the QULITY is not very good, students will give you poor ratings and the course ultimately will fail.

So, whether creating a large course or a smaller course, QUALITY will always trump either.

But.. I didn’t exactly answer the question. Longer courses or Shorter courses? While both have its advantages and disadvantages, I would learn towards creating smaller courses on Skillshare. Here is why:

1)    The more courses you have on Skillshare the more premium enrollments you can get from the same student.

It doesn’t cost your premium student any more money to enroll in additional premium classes of yours, but you do earn more for each premium enrollment in your courses! Simple math says that if you get 1 premium student to enroll in 10 of your courses, that 10 premium enrollments for you. Compared to that same student just enrolling in 1 “master class” if you decided to create a very big course.

2)    When taking online courses people do not want to watch hours and hours of video in one sitting

Most people wanting to learn online want to learn right away and quickly! With so much information at our fingertips these days students do not like watching hours or tutorials. Rather 20-30 minutes, learn something new, and then move onto the next thing to learn! Keep this in mind when creating your Skillshare courses!

3)    Students feel a sense of accomplishment when they complete a course!

It always feels good when we finish something! With a shorter course you can give your students that feeling more often! And this also keeps your students coming back and wanting more!

So to re-cap, I think creating smaller, bite sized, courses on Skillshare is the way to go (for now J)

I hope you have enjoyed this week’s case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week where I discuss more online teaching strategies.

Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!

Also, you can check out all of my blog posts for FREE by going to:

http://joeparys.com

Sincerely,

Joe Parys

Case Study 3/21/16 Why Traveling Helps Your Online Teaching!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: Why Traveling Helps Your Online Teaching! 
I will be discussing and showing you specific examples from my own traveling experience! Here I am in beautiful Orange Country California!
Let’s Get Started! 
So why am I sharing my own ​personal traveling story here with you today? Because traveling has enhanced my online teaching 100 fold!
In fact, some of my best selling online video courses have been from videos shot all around the world!
Recently I have discovered how easy it is to create high quality videos simply using my iPhone 6S plus! I simply plugged in my microphone, fired up my FiLMMIC PRO App (available for only $10.00 on the app store) and grabbed my “selfie stick” and I was instantly able to create awesome videos!
 Here is a screenshot from a video I filmed on the beach this weekend!
In addition to creating high quality videos while traveling, showing your students around new environments stimulates their learning and inspires them to learn more! I know from personal experience that when I saw an instructor teaching from a “cool” location, it inspired me to create that lifestyle for myself!
And Well, it looks like I am on the right track :)
What is also so great about traveling is that it enhances your worldly view. With over 100,000+ students now from over 185 countries world wide, its important for me as an instructor to get out their and see the world (as best as I can) through my students eyes! The best way to do this is to get out their and start traveling!
This weekend I was able to visit Orange County, Los Angels, Palm Springs, Tempe, and Phoenix all in the same week! Its amazing how different things are even from just one state to another! I have also been able to travel to Greece, Hawaii, Canada, Mexico, The Bahamas, St. Thomas, St. Martin, and many other places!
Traveling and Teaching has never been so easy, and with technology the way it is today you can work from pretty much anywhere at anytime! I hope this post inspires you and if you have any questions please feel free to message me anytime!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 2/29/2016 How To Create High Quality Online Videos Using Affordable Software!

Hello everyone and welcome to yet another online teaching case study! In this weeks case study, we are going to be discussing: How To Create The Highest Quality Videos Possible For Your Online Video Courses!
I will be discussing three main areas and showing you specific examples from my own online courses! The three main areas we will be discussing in this post are:
1) What Video Editing Software You Should Look At Investing In To Create High Quality Videos
2) The Benefits and Differences Between Filming Indoors & Outdoors
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
Let’s get started!
We are first going to be discussing What Video Editing Software You Should Use and Invest In.
When I first started teaching online I used quicktime screen capture software (Mac computer, free software) and a Blue Snowball USB microphone.
I also used iMovie to edit the screen capture videos (free Mac Editing Software)

Needless to say these were the absolute bare essentials to creating an online video course. In the past year my video editing skills and video recording skills have evolved immensely!

I have invested in using a new video editing software called Final Cut Pro X! They have a 30 day free trial and then after that it costs $299.00 to buy the full version.

Without going into to much detail about the specifics of how Final cut Pro works, this new editing software has allowed me creating amazing looking videos shot form all around the world! Here are a few examples of Finished videos with Final Cut Pro X!
I highly recommend using Final Cut Pro X as a vital investment into creating professional looking videos for your online courses!
If you are a Windows user (or Mac User) another comparable software editing system is Camtasia Studio! I personally have not worked with this video editing software, but have heard very good things and have seen some excellent videos edited using this software.

Camtasia also has a free trial option and costs right around the same as Final Cut Pro X does for the full version ($299.00 for Camtasia 8)

2) The Benefits and Differences Between Filming Indoors & Outdoors

Now that we have an idea of what software editing program we need its time to go out and start shooting some videos! I have create a whole blog post on which Cameras I recommend, so we will skip that for now, but I wanted to share my experience filing indoors (with a green screen) vs. filming outdoors (in nature/public places)
Filming indoors:
The Pro’s
There are a lot of different reasons why filming indoors is a great way to create high quality videos. First, you really do not have to worry about any weather conditions, (unless your power get cut off) or microphone issues (as long as you are in a quite room without background noises). Second, filming indoors can be very comfortable as most people will be likely filming in their own homes or a professional studio. Third, setting up and recording should be easy once you have everything in line and set up! Here is an example of me using my green screen indoors! It was worth the effort to learn these skills!
The Con’s
Setting up and getting all of the lighting/equipment to work perfectly can be a pain in the neck. I remeber it taking me hours to finally have everything set up the way I liked it the first time I filmed indoors! Second, you are limited to what you can do indoors. It’s not like you can move around a lot on screen because you are in a fixed area. Third, you may only be able to film during certain times (maybe you live with a roommate/family/ect and you cannot film in a certain area at a certain time).
Filming Outdoors: 
The Pro’s
You can really engage and inspire your students by filming outdoors! Some of my bestselling courses have multiple lectures where I film outdoors! You also have a lot of flexibility when filming outdoors! You can move around more, get different angles, and shoot almost anywhere at anytime! Here is an awesome example of me filming outdoors!
The Con’s 
Weather can always be a big factor when trying to film outdoors. When its cloudy, windy, or even rainy/cold, mother nature can ruin your video before you even begin! Always be aware of the current weather before starting your video shoot!
3) Taking Your Videos To The Next Level By Adding Text/Pictures/Overlay
A wonderful way to engage your students and enhance your videos is byAdding Text/Pictures/Overlay to your videos! Using your new software there may be multiple different ways to do this, however let me show you a few examples from my own videos!
Here you see I have added simple text “Special Bonus” to my video to have it look more professional!
In this picture I have a video inside of a vide using the picture in picture option!
These are just a few way you can make your videos more engaging, professional, and take them to the next level!
I hope you have enjoyed this weeks case study! There are many ways to begin teaching online, but this should give you some great ideas that have worked for myself and many other online instructors! Stay tuned next week were I discuss more online teaching strategies.
Thank you for reading our blog post today! If you have any questions please feel free to post your comments below!
Also, you can check out all of my blog posts for FREE by going to:
Sincerely,
Joe Parys​

Case Study 1/7/2016 FREE Courses or Paid Courses? What Are The Benefits and Drawbacks

Case Study 1/7/2016 FREE Courses or Paid Courses? What Are The Benefits and Drawbacks
In this weeks case study I will be show you the results from my free course compared to my paid courses here on Udemy. Now, I must admit I only have 1 FREE course and this will be a smaller sample, however, I do think there is a lot of things we can learn and take away from this study.
  1. Why create a free course on Udemy? Is there any upside?
When it comes to creating a free course on Udemy I am going to discuss three key upsides and three key downsides. These upsides and downsides are based upon my own experience so please take them with a grain of salt.
Upsides:
  • Creating a free course allows students to sample your work firsthand and builds trust! This was a big eye opener for me when I first started online. I first gave my course on goal setting away for free to thousands of students! Fortunately many of those students really enjoyed the course and we willing then to pay a small premium to enroll in my next courses. This is the exact strategy I still use in my free course on confidence and self-esteem!
  • Creating a free course does not necessarily need to take a lot of time energy and effort. Free courses (at least a lot of them I have seen) tend to be sample courses to an even bigger (paid course). Keeping this in mind, my free course is only 10 total lectures and it only took me a day to create!
  • Free courses (when done correctly) build your credibility and boot your social proof! My free course is the #1 rated self-esteem course on Udemy and my larger paid course is a top paid course as well. This is because my engagement and completion of the course is very high! Many free students really enjoy participating in FREE courses! (this has just been my experience!)
Downsides:
  • You cannot earn “direct” income from a free course. However, you can put coupons to other courses at the very last lecture of your free course to encourage students to continue their learning with you! This is exactly what I have done and while the earning are minimal, I have student who enroll in my “FREE” course enroll in my “PAID” courses each and every month!
(almost $70.00 last month from my free course!)
  • You are not allowed to use promotional emails to FREE students in your FREE course. This is always a bit of a bummer, but I believe the main reason we are not allow to promote is to avoid spamming our free students.
  • Engagement and motivation can be tough with free students because we sometimes do not value things we don’t pay for! However, if you course is engaging and interactive, students who enroll for free can still be very engaging and wanting to learn!
So, should you create a free course? I say absolutely! The upsides in my opinion outweigh the downsides and you can truly create a win win situation.
Action step: Start brain storming how you can create a new free course today! And then put that energy into action! If you would like to see me create a free course on a specific subject, please post here in our discussion!
Sincerely,
Joe Parys